This Jordan Brand Profile Looks at Carmelo Anthony's Hometown
Jonathon Brown — January 10, 2013 — Pop Culture
References: youtu.be & stupiddope
Part one of this Jordan Brand profile documentary talks to several people close to Carmelo Anthony, as well as former New York natives who played for the Knicks.
Last year, Carmelo Anthony returned to his hometown when he signed with the New York Knicks. Anthony grew up in the Red Hook Projects of New York before moving to Baltimore and then going to college in Syracuse, New York. He played his early NBA years in Denver, but now is back home.
To help prep the release of all new Melo M9 sneakers this year, Jordan Brand decided to create this documentary investigating where Carmelo is from and what it means for a kid from New York City to be playing for New York's team. The Jordan Brand profile includes commentary from former Knick and New York native Benard King.
Last year, Carmelo Anthony returned to his hometown when he signed with the New York Knicks. Anthony grew up in the Red Hook Projects of New York before moving to Baltimore and then going to college in Syracuse, New York. He played his early NBA years in Denver, but now is back home.
To help prep the release of all new Melo M9 sneakers this year, Jordan Brand decided to create this documentary investigating where Carmelo is from and what it means for a kid from New York City to be playing for New York's team. The Jordan Brand profile includes commentary from former Knick and New York native Benard King.
Trend Themes
1. Hometown Documentaries - Creating documentaries that focus on the hometowns of famous athletes or celebrities allows for a deeper understanding of their background and how it shapes their career.
2. Athlete Branding - Branding initiatives such as documentaries help establish a deeper personal connection between an athlete and their fans, which can lead to more opportunities for endorsements and sponsorships.
3. Sneaker Marketing - Tying the release of a new sneaker to a high-profile athlete's personal story and brand can generate buzz and increase sales.
Industry Implications
1. Sports and Entertainment - The sports and entertainment industry can leverage athlete branding initiatives like hometown documentaries to reach and engage audiences.
2. Marketing and Advertising - Marketing and advertising agencies can incorporate personal branding initiatives into strategic campaigns to better connect with consumers and promote brand loyalty.
3. Fashion and Footwear - Footwear and fashion companies can take a cue from Jordan Brand's approach of tying personal brand stories to product launches for increased sales.
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