Isabelle Harrison Joins Forces with Jordan Brand for New Air Jordan 1
Kanesa D — May 10, 2022 — Pop Culture
Jordan Brand and Isabelle Harrison of the Dallas Wings have joined forces to showcase a new ‘Air Jordan 1 High’ silhouette in a vivid orange color scheme. Also in the post, Isabelle Harrison confirms she is the newest addition to the Jordan roster of athletes. The model wears orange, black, and white-themed makeup in reference to the iconic ‘Shattered Backboard’ colorway. Michael Jordan wore an orange and black uniform during the 1985 exhibition game in Italy, which led to the iconic color combination.
The brand also announced a new women’s exclusive sneaker that draws inspiration from Hermès ‘Birkin’ bags, utilizing the luxury brand’s signature orange on the overlays, Swoosh, laces and outsole. The upcoming drop is scheduled to happen in July, with a predicted $170 USD price tag.
Image Credit: Jordan Brand
The brand also announced a new women’s exclusive sneaker that draws inspiration from Hermès ‘Birkin’ bags, utilizing the luxury brand’s signature orange on the overlays, Swoosh, laces and outsole. The upcoming drop is scheduled to happen in July, with a predicted $170 USD price tag.
Image Credit: Jordan Brand
Trend Themes
1. Luxury-inspired Sneakers - Brands can explore partnerships with luxury companies or utilize high-end design elements to create a new market for luxury-inspired footwear.
2. Exclusive Women's Sneakers - Designers can cater to the growing demand for women's footwear with exclusive collections or collaborations with women athletes and influencers.
3. Athlete Brand Collaborations - Athletic brands can benefit from collaborations with athletes in creating unique and marketable products, like Isabelle Harrison's Air Jordan 1 High silhouette.
Industry Implications
1. Fashion - Luxury-inspired footwear creates new market opportunities for fashion designers and luxury brands.
2. Sporting Goods - Athletic collaborations with popular brands and athletes can help increase brand loyalty in the sporting goods industry.
3. Retail - Exclusive sneaker releases and collaborations with celebrities and athletes can drive foot traffic and increase sales in retail stores.
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