The Jordan All-Star Player Exclusive Shoes Feature Iconic Infrared
Rahul Kalvapalle — February 23, 2015 — Fashion
These Jordan All-Star player exclusive shoes were commissioned specially for the best players in the NBA as they went head to head in the NBA's All-Star game, the yearly showcase of the league's very best players.
A host of Jordan Brand athletes are in attendance at the All-Star game each year. In 2015, Carmelo Anthony made his eight appearance, Chris Paul his eighth, Russell Westbrook his fourth and LaMarcus Aldridge his fourth. Jimmy Butler, a new addition to the Jordan Brand roster, made his debut this year.
The Jordan All-Star player exclusive footwear draws plenty of inspiration from the brand's pinnacle high-performance collection, the Pearl Pack. These shoes features classy touches of Infrared, a color closely associated with the Jordan brand.
A host of Jordan Brand athletes are in attendance at the All-Star game each year. In 2015, Carmelo Anthony made his eight appearance, Chris Paul his eighth, Russell Westbrook his fourth and LaMarcus Aldridge his fourth. Jimmy Butler, a new addition to the Jordan Brand roster, made his debut this year.
The Jordan All-Star player exclusive footwear draws plenty of inspiration from the brand's pinnacle high-performance collection, the Pearl Pack. These shoes features classy touches of Infrared, a color closely associated with the Jordan brand.
Trend Themes
1. Athletic Footwear Customization - The trend of customizable athletic footwear is on the rise as athletes and consumers look for unique, personalized designs that reflect their style and preferences.
2. Limited Edition Collaborations - Limited edition collaborations between major sportswear brands and athletes create buzz and drive sales, presenting a disruptive innovation opportunity to release exclusive product lines.
3. Sustainable Materials - The trend towards sustainability in the fashion industry is leading to an increase in the use of eco-friendly, recycled materials in athletic footwear designs, presenting an opportunity for disruptive innovation.
Industry Implications
1. Sportswear - Sportswear brands can explore customized and limited-edition collaborations with athletes to create buzz and drive sales.
2. Fashion - Fashion brands can incorporate sustainable materials in their athletic footwear designs, catering to the growing demand for eco-friendly products.
3. Athletic Footwear - Athletic footwear brands can leverage the trend of customization to create unique designs that appeal to athletes and consumers alike.
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