The JOOP! Fall/Winter 2011-12 Shoot Explores Couple Couture
Marriska Fernandes — October 18, 2011 — Fashion
References: joop & designscene.net
Before you start envisioning a peppy and bright shoot (because of the chirpy JOOP! name), you should know that the JOOP! Fall Winter 2011-12 campaign is dark and mystifying.
With the models Toni Garrn & James Penfold lurking in the shadows for this shoot, the JOOP! shoot is secretly seductive. The Fall/Winter collection for 2011-12 has the models donning warm winter jackets, blazers and classy dresses. Captured by Glen Luchford, the campaign blends the mystique and dark romance thrown by the couple to bring out an intensely seductive campaign.
The campaign sets up a stormy scene between the duo while highlighting the avant-garde blazers, jackets and jumpsuits. If you want a taste of effortlessly chic comfort clothing, JOOP! has got you covered.
With the models Toni Garrn & James Penfold lurking in the shadows for this shoot, the JOOP! shoot is secretly seductive. The Fall/Winter collection for 2011-12 has the models donning warm winter jackets, blazers and classy dresses. Captured by Glen Luchford, the campaign blends the mystique and dark romance thrown by the couple to bring out an intensely seductive campaign.
The campaign sets up a stormy scene between the duo while highlighting the avant-garde blazers, jackets and jumpsuits. If you want a taste of effortlessly chic comfort clothing, JOOP! has got you covered.
Trend Themes
1. Mystifying Fashion Campaigns - Fashion brands can create campaigns that are dark and seductive to make their products more alluring and interesting.
2. Couple Couture - Brands can explore the concept of couple fashion by having their models pose as a couple in their campaigns to create a more intimate and personal connection with their audience.
3. Effortlessly Chic Comfort Clothing - Comfort and style can combine to create a new trend in fashion where brands can create clothing that is both functional and trendy.
Industry Implications
1. Fashion Industry - The fashion industry has the opportunity to create more evocative and intimate campaigns to sell their products.
2. Advertising Industry - The advertising industry can capitalize on the idea of 'couple couture' and create more intimate and personal advertising campaigns for their clients.
3. Textile Industry - The textile industry can innovate and create new fabrics and materials that combine comfort and style to cater to the growing demand for 'effortlessly chic comfort clothing'.
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