Jonathan Smith Captures NYC Streets as If He Were a Local
Emily Evans — August 29, 2011 — World
References: behance.net & behance.net
Tourists seem to stick out like a sore thumb, especially those who travel to places like New York City, where Jonathan Smith did to capture these 'NY' photos. Rather than taking the predictable photos standing in front of monuments, this photographer stands behind his camera and lets his lens do the talking.
Jonathan Smith is a photographer from Birmingham, United Kingdom with a love of travel, especially across North America. His most recent trip captures iconic images of New York City from a perspective that seems almost as if he's seeing the sites through the eyes of a local. My personal favorite of Jonathan Smith's NY captures is the photo of the American flag next to a brick building -- as it's simple yet the flag speaks for itself.
Implications - Travel continues to be at the forefront of many consumer's to-do lists, yet this unstable economy has limited the amount of travel consumers are willing to foot the bill for. As such, companies should create products and services that allow consumers to enjoy their local attractions or create their own memories while at home.
Jonathan Smith is a photographer from Birmingham, United Kingdom with a love of travel, especially across North America. His most recent trip captures iconic images of New York City from a perspective that seems almost as if he's seeing the sites through the eyes of a local. My personal favorite of Jonathan Smith's NY captures is the photo of the American flag next to a brick building -- as it's simple yet the flag speaks for itself.
Implications - Travel continues to be at the forefront of many consumer's to-do lists, yet this unstable economy has limited the amount of travel consumers are willing to foot the bill for. As such, companies should create products and services that allow consumers to enjoy their local attractions or create their own memories while at home.
Trend Themes
1. Local Tourism - Disruptive innovation opportunity: Develop personalized local tourism experiences that allow consumers to explore and appreciate their own cities or regions.
2. Authentic Experiences - Disruptive innovation opportunity: Provide authentic travel experiences that immerse tourists in the local culture and perspective of a destination.
3. Alternative Perspectives - Disruptive innovation opportunity: Offer unique perspectives or unconventional angles in travel photography to capture the essence and spirit of a location.
Industry Implications
1. Tourism - Disruptive innovation opportunity: Create innovative solutions that encourage and facilitate local and domestic tourism.
2. Travel Photography - Disruptive innovation opportunity: Develop new techniques or technologies in travel photography to capture destinations from fresh and unexpected perspectives.
3. Local Experiences - Disruptive innovation opportunity: Curate and market local experiences that allow travelers to connect with the essence of a place beyond traditional tourist attractions.
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