The First Joint John Lewis' Christmas Ad Stars an Excitable Dragon
Laura McQuarrie — November 14, 2019 — Marketing
References: johnlewis & marketingweek
The highly anticipated John Lewis Christmas ad for 2019 was recently shared and it marks the first time the high-end department store chain has released a joint ad with one of its partners. The John Lewis and Waitrose ad stars an excitable dragon by the name of Edgar who unintentionally keeps ruining Christmas moments—like melting ice rinks into puddles—by breathing fire. The ad is equal parts humorous and touching, as the final scene shows Edgar finally figuring out how to make the most of his unique abilities and enjoying the holiday alongside the villagers.
Throughout the ad, Edgar is joined by his friend Ava, who eventually comes up with an ingenious way to help the villagers and the dragon—by presenting him with a Christmas pudding that can be set alight.
Throughout the ad, Edgar is joined by his friend Ava, who eventually comes up with an ingenious way to help the villagers and the dragon—by presenting him with a Christmas pudding that can be set alight.
Trend Themes
1. Joint Advertising Campaigns - Creating joint ads with partners can provide businesses with new and innovative ways to reach their target audience.
2. Humorous and Touching Ads - Combining humor and emotion in advertising helps create a memorable and impactful message for consumers.
3. Unconventional Holiday Characters - Introducing unique and unexpected characters in holiday ads can capture attention and spark curiosity among consumers.
Industry Implications
1. Retail - Retailers can explore joint advertising campaigns with partners to create engaging and memorable holiday ads.
2. Entertainment - The entertainment industry can leverage humorous and touching ads to promote holiday-themed movies, TV shows, or live performances.
3. Food and Beverage - Food and beverage companies can incorporate unconventional holiday characters to promote their products during the festive season.
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