Supreme Clothing and John Coltrane Foundation Team Up
Christina Butty — October 19, 2009 — Fashion
References: supremenewyork & hypebeast
These t-shirts that honor jazz legend John Coltrane are available on October 22.
For this collection Supreme Clothing has teamed up with the John Coltrane foundation to create these pieces. Coltrane's mark on music is undeniable with almost 50 albums to his credit along with collaborations with such stars like Miles Davis.
These John Coltrane and Supreme clothing t-shirts will be available in Japan on October 24 with in-store and webstore releases on October 22.
Implications - Consumers often buy t-shirts with unique pop culture references in order to demonstrate their subculture affiliations. Corporations may entice consumers into buying more of their wares if they use pop culture allusions as design elements for their products.
For this collection Supreme Clothing has teamed up with the John Coltrane foundation to create these pieces. Coltrane's mark on music is undeniable with almost 50 albums to his credit along with collaborations with such stars like Miles Davis.
These John Coltrane and Supreme clothing t-shirts will be available in Japan on October 24 with in-store and webstore releases on October 22.
Implications - Consumers often buy t-shirts with unique pop culture references in order to demonstrate their subculture affiliations. Corporations may entice consumers into buying more of their wares if they use pop culture allusions as design elements for their products.
Trend Themes
1. Pop Culture T-shirts - Collaborations with pop culture foundations can result in unique and desirable clothing collections for fans.
2. Subculture Affiliation Trend - Consumers are increasingly demonstrating their subculture affiliations through clothing purchases.
3. Collaboration Marketing Trend - Marketing collaborations between companies and foundations can result in unique and appealing products for consumers.
Industry Implications
1. Fashion Industry - Fashion companies can collaborate with pop culture foundations to create unique and desirable clothing collections.
2. Music Industry - Companies can collaborate with music foundations to create merchandise featuring iconic musicians and their brands.
3. Marketing Industry - Marketing companies can facilitate collaborations between companies and foundations to create unique and appeal products for consumers.
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