Joep Van Lieshout Turns the Tables on Pork Eaters
Happy Hotelier — July 19, 2009 — Lifestyle
References: stroom.nl & happyhotelier
Joep van Lieshout of Atelier Van Lieshout (AVL) is at it again. Recently he sold work to Brat Pitt at Art Basel. Now he is exhibiting in The Hague.
This summer, Stroom organized a shocking exhibition as part of a two-year curriculum titled ‘Foodprint’ in order to examine the relationship between food and the city. The exhibition will run until August 23, 2009, according to Stroom.
In this exhibition, Joep van Lieshout reversed the traditional vision of a slaughterhouse. Rather than a slaughterhouse where pigs are killed to become food for humans, van Lieshout’ slaughterhouse kills humans to feed pigs.
This summer, Stroom organized a shocking exhibition as part of a two-year curriculum titled ‘Foodprint’ in order to examine the relationship between food and the city. The exhibition will run until August 23, 2009, according to Stroom.
In this exhibition, Joep van Lieshout reversed the traditional vision of a slaughterhouse. Rather than a slaughterhouse where pigs are killed to become food for humans, van Lieshout’ slaughterhouse kills humans to feed pigs.
Trend Themes
1. Reversed Slaughterhouses - The trend of reversing the traditional slaughterhouse model by using humans as feed for animals.
2. Alternative Food Relationships - The trend of exploring unconventional and thought-provoking connections between food and society.
3. Shocking Exhibitions - The trend of organizing exhibitions that challenge and provoke viewers through controversial subject matter.
Industry Implications
1. Art and Design - The art and design industry can leverage reversed slaughterhouses as a disruptive innovation opportunity to create thought-provoking installations and challenge societal norms.
2. Food and Agriculture - The food and agriculture industry can explore alternative food relationships as a disruptive innovation opportunity to encourage sustainable farming practices and stimulate conversations about ethical food production.
3. Experiential Marketing - The experiential marketing industry can capitalize on the trend of shocking exhibitions to create immersive and memorable brand experiences that generate buzz and engage audiences in new ways.
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