The Joel McHale Nintendo 3DS Ad Hilariously Mocks Famous Web Content
Sarah Moore — April 10, 2012 — Marketing
The Joel McHale Nintendo 3DS ad takes blatant jabs at the viral video industry and the typically ridiculous content that ends up getting mega-hits on the Internet.
Supermodels, life-sized versions of Mario and Luigi and a slew of prominently placed Nintendo logos make their way into the video, which stars the comedian and star of the TV series Community.
Making multiple jokes about companies that attempt to make commercials that appear to be organic or subtle in their selling method but fall way short of the mark, the video is indicative of the way that viral content tends to be more successful in garnering web traffic and buzz for a product than traditional advertising.
Making fun of the viral video fad that has hit the ad industry like a tidal wave, the video rhymes off the features of the video game console (far from subtly) and, kicking an intern in the groin, the ad ends up entering the viral, non-traditional realm of advertising -- whether intentionally or not.
Supermodels, life-sized versions of Mario and Luigi and a slew of prominently placed Nintendo logos make their way into the video, which stars the comedian and star of the TV series Community.
Making multiple jokes about companies that attempt to make commercials that appear to be organic or subtle in their selling method but fall way short of the mark, the video is indicative of the way that viral content tends to be more successful in garnering web traffic and buzz for a product than traditional advertising.
Making fun of the viral video fad that has hit the ad industry like a tidal wave, the video rhymes off the features of the video game console (far from subtly) and, kicking an intern in the groin, the ad ends up entering the viral, non-traditional realm of advertising -- whether intentionally or not.
Trend Themes
1. Viral Video Industry Parodies - Opportunity for disruptive innovation in creating humorous parodies of viral video industry practices to capture attention and promote products.
2. Increasing Influence of Viral Content - Opportunity to embrace the power of viral content and utilize it as a more successful advertising method compared to traditional approaches.
3. Non-traditional Advertising Methods - Opportunity to explore unconventional, viral, and organic advertising techniques that capture attention and generate buzz for products.
Industry Implications
1. Advertising - Opportunity for the ad industry to embrace new forms of viral video advertising and create engaging content that resonates with audiences.
2. Video Game Console - Opportunity for video game console companies to leverage viral video parodies to promote their products and highlight unique features in a humorous way.
3. Web Content Creation - Opportunity for web content creators to utilize viral video parodies as a means to capture attention, drive web traffic, and increase brand awareness.
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