Joe Chia's Fall/Winter Lookbook Was Lensed by Photographer Zhong Lin
Riley von Niessen — January 25, 2018 — Fashion
References: joechia & fuckingyoung.es
Joe Chia's newest selection of apparel was recently presented in a stylized Fall/Winter 2018 lookbook. The unconventional and minimalist fashion label has long been known for the unique imagery that it uses to promote the inspiration behind the designs that it promotes, and this latest lookbook is no exception.
As the garments that are presented in the lookbook exclusively make use of monochrome color palettes in neutral hues like brown, beige and black, Joe Chia provides some stark contrast by painting the models that wear the pieces bright green. The dewy green skin of the models makes them look like martians, a characteristic that's only enhanced by the large hoods and baggy silhouettes that mark the apparel.
Image Credit: Joe Chia
As the garments that are presented in the lookbook exclusively make use of monochrome color palettes in neutral hues like brown, beige and black, Joe Chia provides some stark contrast by painting the models that wear the pieces bright green. The dewy green skin of the models makes them look like martians, a characteristic that's only enhanced by the large hoods and baggy silhouettes that mark the apparel.
Image Credit: Joe Chia
Trend Themes
1. Monochrome Color Palettes - Disruptive innovation opportunity: Explore new ways to incorporate monochrome color palettes in unconventional and minimalist fashion designs.
2. Unconventional Fashion Imagery - Disruptive innovation opportunity: Create unique and visually captivating fashion lookbooks that incorporate unconventional and minimalist aesthetics.
3. Bold Makeup and Body Paint - Disruptive innovation opportunity: Collaborate with makeup artists to create bold and otherworldly makeup looks that enhance the overall aesthetic of fashion campaigns.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop new fashion lines that embrace unconventional designs, monochrome color palettes, and edgy visual imagery.
2. Photography - Disruptive innovation opportunity: Explore creative collaborations with fashion brands to capture visually striking lookbooks that push the boundaries of traditional fashion photography.
3. Makeup and Cosmetics - Disruptive innovation opportunity: Create makeup products and looks that cater to the demand for bold and avant-garde makeup styles, inspired by unconventional fashion campaigns.
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