Jimmy John’s Launched a Surprise National Sandwich Day Deal
Grace Mahas — November 4, 2019 — Marketing
References: jimmyjohns & qsrmagazine
In honor of National Sandwich Day -- a holiday that celebrates the birth of sandwich inventor, John Montagu the fourth Earl of Sandwich -- quick-serve restaurant chain Jimmy John's launched an unexpected giveaway. When Freaky Fast Reward members order a Favorite or Original Jimmy John's sandwich using their Freaky Fast Rewards, they will receive a free sandwich -- either the Original, Favorite, Frenchie or the new Little John at all participating locations.
“At Jimmy John’s, we’re committed to innovate [sic] for our customers,” John Shea, Jimmy John’s chief marketing officer said. “Freaky Fast Rewards provides frictionless online and mobile tools and allows our busy customers to be rewarded for eating Jimmy John’s Freaky Fresh and Freaky Fast sandwiches.” This new marketing initiative will increase Jimmy John's brand recognition and consumer loyalty.
“At Jimmy John’s, we’re committed to innovate [sic] for our customers,” John Shea, Jimmy John’s chief marketing officer said. “Freaky Fast Rewards provides frictionless online and mobile tools and allows our busy customers to be rewarded for eating Jimmy John’s Freaky Fresh and Freaky Fast sandwiches.” This new marketing initiative will increase Jimmy John's brand recognition and consumer loyalty.
Trend Themes
1. Personalized Rewards Programs - Quick-serve restaurants can increase customer loyalty and brand recognition through personalized rewards programs.
2. Surprise Giveaways - Surprise giveaways on special occasions or through loyalty programs can generate positive brand association and customer loyalty.
3. Frictionless Online and Mobile Tools - Investing in frictionless online and mobile tools can enhance customer experience and increase loyalty for quick-serve restaurant chains.
Industry Implications
1. Fast Food - Fast food chains can benefit from implementing personalized rewards programs and surprise giveaways to increase customer loyalty and brand recognition.
2. Marketing and Advertising - Marketing and advertising agencies can partner with fast food chains to create effective personalized rewards programs and surprise giveaways.
3. Mobile Technology - Mobile technology companies can collaborate with fast food chains to create frictionless online and mobile tools that enhance customer experience and increase loyalty.
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