Bunney Jewelry Creates a Book Focused on Contemporary Accessories
Erica Francis — July 28, 2016 — Marketing
References: bunney & highsnobiety
When a person thinks of accessories, the concept of a jewelry book rarely comes to mind, but London-based jewelry brand Bunney has created exactly that. The book is titled 'Grey Pages No. 1.'
It may sound like a strange idea but in reality the book is full of vividly colored images. Each page gives its audience more detail about the label's history. As readers continue to flip through the book they are given a visual understanding of the process behind the conception and production of Bunney's jewelry.
The jewelry book is unconventional but it falls in line with many other visual books relating to fashion, such as the 'Tom Ford' book that used over 200 photos to document his journey as luxury fashion designer. His book connected with his fans and his industry because it tapped into an artistic element, which is essentially the basis of fashion. Bunney's book may have a similar impact on jewelry lovers and its own client base.
It may sound like a strange idea but in reality the book is full of vividly colored images. Each page gives its audience more detail about the label's history. As readers continue to flip through the book they are given a visual understanding of the process behind the conception and production of Bunney's jewelry.
The jewelry book is unconventional but it falls in line with many other visual books relating to fashion, such as the 'Tom Ford' book that used over 200 photos to document his journey as luxury fashion designer. His book connected with his fans and his industry because it tapped into an artistic element, which is essentially the basis of fashion. Bunney's book may have a similar impact on jewelry lovers and its own client base.
Trend Themes
1. Visual Brand Books - Creating visual books that showcase a brand's history and creative process, tapping into artistic elements to engage their audience.
2. Unconventional Jewelry Marketing - Incorporating unconventional marketing strategies like jewelry books to connect with jewelry lovers and build a dedicated client base.
3. Fashion-inspired Visuals - Drawing inspiration from fashion industry trends in creating visually stunning books that document a brand's journey and resonate with their audience.
Industry Implications
1. Jewelry - The jewelry industry can explore the potential of creating jewelry books to showcase their collections and engage with their customers in a unique and immersive way.
2. Publishing - The publishing industry can tap into the trend of creating visually appealing books that cater to niche market interests, like jewelry fashion.
3. Fashion - The fashion industry can take inspiration from the success of fashion-related books and consider incorporating visual storytelling techniques to elevate their brand narratives.
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