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Exhausted Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

Jessica Stam & Lily Cole Are 'Spent' & Swathed in Style for Pop Mag

— August 31, 2009 — Fashion
You might not think it possible for models to ever be tired of wearing couture clothing, but Jessica Stam and Lily Cole are just that for this editorial in Pop Magazine called 'Spent.' Photographer Paolo Roversi captures the duo in layer upon layer of clothing, either standing with luggage or sitting swathed in style.

Jessica Stam and Lily Cole's exhausted expressions in 'Spent' for Pop Magazine prove that there's far more to modeling than merely looking pretty and being thin.
Trend Themes
1. Layered Clothing - Disruptive innovation opportunity: Develop lightweight and breathable layered clothing options for exhausted models and professionals in physically demanding industries.
2. Modeling Fatigue - Disruptive innovation opportunity: Create innovative wellness programs and recovery solutions to address the physical and mental fatigue experienced by models and professionals in high-pressure industries.
3. Alternative Fashion Photography - Disruptive innovation opportunity: Explore unconventional and non-traditional photography techniques to capture the unique emotions and experiences of tired models and professionals.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable and comfortable clothing lines to cater to the needs of exhausted models and fashion industry professionals.
2. Wellness - Disruptive innovation opportunity: Develop specialized wellness services and products to support the physical and mental well-being of individuals working in physically demanding and high-stress industries.
3. Photography - Disruptive innovation opportunity: Experiment with new photography technologies and concepts to capture the authentic and raw emotions of individuals in various industries, including modeling.
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