Jaime Neely — May 29, 2014 — About
References: jeremygutsche
Chief Trend Hunter Jeremy Gutsche was recently interviewed by CNN Live's Max Foster on Skype to talk about the rise of the retro phone. Clunky, antenna-barring cell phones from Nokia, Sony Ericsson and Motorola are popping up in vintage retail stores for as much as $1,300 -- and consumers are paying. Just as vintage clothes are so coveted, vintage phones are occupying a new market.
While not everyone is willing to renounce their compact, multi-functioning smartphones, there are those looking to the past to make a statement. As Trend Hunter's CEO remarks, this trend can be described as cyclical, appealing to consumers wanting to break free from the mainstream and own products boasting elements of both uniqueness and nostalgia. Consumers looking to stand out amongst others -- divergent, as Gutsche describes it -- will often look to the past to bring something back.
The interview concludes with Gutsche predicting augmented reality and advanced wearable technology as the future of mobile phones.
While not everyone is willing to renounce their compact, multi-functioning smartphones, there are those looking to the past to make a statement. As Trend Hunter's CEO remarks, this trend can be described as cyclical, appealing to consumers wanting to break free from the mainstream and own products boasting elements of both uniqueness and nostalgia. Consumers looking to stand out amongst others -- divergent, as Gutsche describes it -- will often look to the past to bring something back.
The interview concludes with Gutsche predicting augmented reality and advanced wearable technology as the future of mobile phones.
Trend Themes
1. Rise of Retro Phones - Opportunity for companies to tap into the growing market of consumers seeking unique and nostalgic phone designs.
2. Vintage Retail Trend - Retailers can capitalize on the popularity of vintage phones by offering curated collections and creating an immersive shopping experience.
3. Cyclical Consumer Behavior - Understanding the cyclical nature of consumer preferences allows businesses to anticipate shifts and adapt their product offerings accordingly.
Industry Implications
1. Mobile Phone Retail - Retailers can capitalize on the demand for retro phones by offering a wide selection of models across various price ranges.
2. Fashion and Accessories - Fashion brands and accessory designers can create phone cases and accessories that complement the retro phone trend, providing consumers with a complete vintage-inspired look.
3. Technology and Innovation - Technological companies can explore opportunities in augmented reality and wearable technology to revolutionize the mobile phone industry and enhance user experiences.
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