A Luxury Hot Tub for Your Pet
Jeremy Gutsche — May 30, 2006 — Unique
References: mtiwhirlpools & newlaunches
Looking to pamper your pet? Jentle has launched a luxury pet spa to ensure your pet doesn't have to suffer from sharing baths with you.
The Gentle Pet Spa features a self-cleaning whirlpool system and a hand-held shower that will be the perfect way to spoil your little pooch. IT measures 48" L x 30" W x 25" D and sells for $2,600.
Implications - Now that the economic downturn has come and gone, consumers are feeling less anxious about their long-term prosperity. A new breed of wealthy consumers are looking for ways to express their success. Companies should consider niche luxury services to foster a deeper engagement with this group.
The Gentle Pet Spa features a self-cleaning whirlpool system and a hand-held shower that will be the perfect way to spoil your little pooch. IT measures 48" L x 30" W x 25" D and sells for $2,600.
Implications - Now that the economic downturn has come and gone, consumers are feeling less anxious about their long-term prosperity. A new breed of wealthy consumers are looking for ways to express their success. Companies should consider niche luxury services to foster a deeper engagement with this group.
Trend Themes
1. Luxury Pet Services - Catering to wealthy consumers seeking unique ways to express their success and pamper their pets can drive innovation in the luxury service industry.
2. Self-cleaning Technology - Incorporating self-cleaning technology into products such as pet spas can increase efficiency and convenience for consumers and create opportunities for disruptive innovation.
3. Pet Wellness - The trend of treating pets as family members is driving demand for wellness services, such as pet spas, that cater to their health and relaxation needs.
Industry Implications
1. Luxury Services - The luxury service industry can benefit from showcasing unique luxury pet services, such as high-end pet spas, to appeal to wealthy consumers.
2. Pet Care Services - The pet care industry can incorporate self-cleaning technology and wellness services, such as pet spas, into their offerings to attract pet owners looking to spoil their furry friends.
3. Home Improvement - Incorporating self-cleaning technology into home products, such as pet spas, presents opportunities for disruptive innovation in the home improvement industry.
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