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Fashionable New Year Celebrations

Clean the Sky - Positive Eco Trends & Breakthroughs

Model Party with Photographer Jens Schmidt

— December 31, 2008 — Fashion
Do you wanna see how models get down and party? Photographer Jens Schmidt invites you to sneak a peak into a fashionable party with this new photoshoot.

The shoot features Sam Way and other models popping champagne, smoking and playing cards.

Of course, what sets this party apart is that all participants are gorgeous and sharply dressed in fancy clothes.

Implications - Our tabloid-obsessed culture has turned celebrities and other members of the glitterati into veritable deities. Magazines are capitalizing on this craze by orchestrating editorials that give ordinary readers a glimpse into an exclusive, craveworthy lifestyle, hoping to inspire these readers to purchase clothing from featured brands in pursuit of this exalted culture.
Trend Themes
1. Celebrity Lifestyle - Opportunities for brands to create editorials that offer a glimpse into the glamorous world of celebrities and encourage consumer purchases.
2. Fashion Brand Marketing - Brands can capitalize on the fascination with glamorous lifestyles by featuring their clothing in exclusive editorials and campaigns.
3. Aspirational Consumer Culture - The desire to emulate the stylish and luxurious lifestyles of celebrities drives consumer interest and provides opportunities for brands to align their products with this culture.
Industry Implications
1. Fashion Editorial - Fashion magazines and online publications can create exclusive editorials that showcase celebrity lifestyles and promote featured clothing brands.
2. Luxury Fashion - Luxury fashion brands can leverage the fascination with glamorous lifestyles by featuring their clothing in high-end editorials and campaigns.
3. Entertainment Marketing - The entertainment industry can collaborate with fashion brands to create captivating campaigns that showcase the lifestyle of celebrities and promote brand products.
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