The Jenny Fax Fall 2012 Ready To Wear Line is 90s Inspired
Jana Pijak — March 23, 2012 — Fashion
References: inthemoment.moderndestiny & wwd
The Jenny Fax Fall 2012 ready to wear collection features nostalgic imagery. Inspired by 90s styles, this bold showing encourages self expression, embracing the quirks and oddities in us all.
From satin shirting and school girl accessories to a wedding dress and photo-collaged statement tees, this strangely combined collection features a variety of bold Tokyo street styles. Resembling a high school clique, models pose together, sitting in for a stoic and surreal portrait.
Daring to push style boundaries, this highly contextual runway presentation tells a provocative story. Strange and intriguing, the Jenny Fax Fall 2012 ready to wear collection pays tribute to a carefree 90s aesthetic. From easy-to-wear styles to bold crown and cross statement accessories, this off-kilter collection is the epitome of Japanese street style.
From satin shirting and school girl accessories to a wedding dress and photo-collaged statement tees, this strangely combined collection features a variety of bold Tokyo street styles. Resembling a high school clique, models pose together, sitting in for a stoic and surreal portrait.
Daring to push style boundaries, this highly contextual runway presentation tells a provocative story. Strange and intriguing, the Jenny Fax Fall 2012 ready to wear collection pays tribute to a carefree 90s aesthetic. From easy-to-wear styles to bold crown and cross statement accessories, this off-kilter collection is the epitome of Japanese street style.
Trend Themes
1. Nostalgic Imagery - Disruptive innovation opportunity: Develop products and marketing campaigns that tap into consumers' longing for the past, using nostalgic imagery to create a sense of emotional connection.
2. Bold Tokyo Street Styles - Disruptive innovation opportunity: Create fashion lines that combine bold and eclectic elements from different cultures, catering to a growing market of fashion-forward consumers who value uniqueness and self-expression.
3. Carefree 90s Aesthetic - Disruptive innovation opportunity: Harness the popularity of 90s fashion and design products that evoke a sense of carefree nostalgia, appealing to consumers seeking a break from the stresses of modern life.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Experiment with unconventional materials and design techniques to create avant-garde fashion pieces that challenge traditional notions of style and offer a fresh perspective.
2. Marketing and Advertising - Disruptive innovation opportunity: Explore creative storytelling techniques that evoke nostalgia and resonate with consumers on an emotional level, helping brands build strong connections and stand out in a crowded market.
3. Streetwear - Disruptive innovation opportunity: Introduce streetwear collections inspired by Tokyo fashion that blend diverse cultural influences, appealing to a global audience looking for edgy and distinctive fashion choices.
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