Store Uses Jennifer Hudson Tragedy to Sell Gun Racks
Going Like Sixty — October 30, 2008 — Marketing
References: defamer
Could the tragedy that has befallen Jennifer Hudson’s family have been avoided? Trend Hunter has featured the bedside gun rack before, and now it reappears in the news as a Chicago gun store is using the Jennifer Hudson family murders to sell more of the shotgun bed racks.
Jennifer Hudson’s mother, brother and 7-year-old nephew were murdered last weekend and a gun merchant exploited the tragedy to increase sales. The “Back-Up” rack fits between the mattress and the box spring on the side of the bed.
Jennifer Hudson’s mother, brother and 7-year-old nephew were murdered last weekend and a gun merchant exploited the tragedy to increase sales. The “Back-Up” rack fits between the mattress and the box spring on the side of the bed.
Trend Themes
1. Exploiting Tragedy - Opportunity to capitalize on unfortunate events for profit and sales growth.
2. Controversial Marketing - Utilizing controversial tactics to generate attention and boost sales.
3. Expanding Demand for Security Systems - Increasing interest in home security products and services following tragic events.
Industry Implications
1. Gun Merchants - Gun merchants can leverage tragedy to sell firearm-related products.
2. Home Security - Opportunity for home security companies to market their products and services to concerned individuals.
3. Bedroom Furniture - Potential innovation in designing and manufacturing innovative bedside storage solutions for safety and convenience.
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