Jennifer Cronin Paints Everyday Moments With a Hint of Surrealism
Olivia123 — July 13, 2011 — Art & Design
References: jennifercronin & beautifuldecay
Delve into the mysterious world of suburban women through this stunning series of paintings by Jennifer Cronin.
Jennifer Cronin grew up in a suburban environment and aims to exploit its limitations through her artwork. Her paintings portray housewives in their everyday tasks. Some load laundry into hampers while others bake birthday cakes. While many of these paintings are realistic, she takes a more surreal approach to a few. A woman and her husband can be seen pulling some hairy creature from their shower drain -- a humorous spin on a mundane household chore.
Jennifer Cronin paints the struggles and mundane moments that housebound females experience.
Implications - Society is so saturated with advertisements that consumers have become desensitized to their messages and ignore their text. These consumers prefer to read into advertisements that are image-heavy as they offer a quick and enjoyable learning experience. Companies can appeal to potential consumers by developing marketing campaigns that are image-based and have minimal text.
Jennifer Cronin grew up in a suburban environment and aims to exploit its limitations through her artwork. Her paintings portray housewives in their everyday tasks. Some load laundry into hampers while others bake birthday cakes. While many of these paintings are realistic, she takes a more surreal approach to a few. A woman and her husband can be seen pulling some hairy creature from their shower drain -- a humorous spin on a mundane household chore.
Jennifer Cronin paints the struggles and mundane moments that housebound females experience.
Implications - Society is so saturated with advertisements that consumers have become desensitized to their messages and ignore their text. These consumers prefer to read into advertisements that are image-heavy as they offer a quick and enjoyable learning experience. Companies can appeal to potential consumers by developing marketing campaigns that are image-based and have minimal text.
Trend Themes
1. Suburban Women Art - Opportunity for artists to capture the everyday experiences of suburban women through art, offering a unique perspective on their lives.
2. Surrealist Representation - Artists can explore surrealism as a means to highlight the mundane and evoke emotions in their audience.
3. Visual Advertising - Brands can engage consumers by creating image-heavy advertisements that deliver a quick and enjoyable learning experience.
Industry Implications
1. Fine Art - Artists can find opportunities in painting and other forms of fine art to portray the experiences of suburban women in a unique and thought-provoking way.
2. Marketing and Advertising - The marketing and advertising industry can take advantage of image-based campaigns to appeal to consumers who prefer visual content.
3. Home and Lifestyle - Companies in the home and lifestyle industry can use suburban damsel portraits to connect with their target audience and highlight the challenges and joys of everyday life.
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