Jen Kao's Lighter and Brighter Look for Spring '10
Jacqueline Parrish — September 11, 2009 — Fashion
References: jenkao & fashionologie
Missing from clubwear designer Jen Kao’s spring 2010 RTW collection was the usual feel of badass and hard-edged goth that scene and club kids alike adore her for.
The leather jackets and cut-out detailing Jen Kao is known for were still there, but in muted grays and pastel pinks, the feeling was more feminine and pretty than staunchly party monster.
Of course, one should never stray too far from the roots of what made them successful for fear of alienating their target market, so it was with relief, that we saw that Jen Kao had thrown in the odd chain mail mini-dress for good measure.
The leather jackets and cut-out detailing Jen Kao is known for were still there, but in muted grays and pastel pinks, the feeling was more feminine and pretty than staunchly party monster.
Of course, one should never stray too far from the roots of what made them successful for fear of alienating their target market, so it was with relief, that we saw that Jen Kao had thrown in the odd chain mail mini-dress for good measure.
Trend Themes
1. Feminine Goth Fashion - Clubwear designers can cater goth-inspired clothing that are more feminine and pretty rather than the usual badass and hard-edged goth style.
2. Muted Colors in Clubwear - Designers can experiment with softer-colored clubwear that still have edgy details.
3. Adding Chains to Feminine Clothing - Designers can add chain mail details to feminine clothing to give a bit of edge.
Industry Implications
1. Fashion - Fashion designers can explore the feminine side of goth-inspired pieces.
2. Clubwear - Designers can create a new sub-niche of clubwear that leans toward a more sophisticated alternative look.
3. Jewelry and Accessory - Chain mail can be incorporated into jewelry and accessories for a more edgy look.
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