JC Penny 'Nooo' Commercial Pokes Fun at Confusing Sales
Katherinev123 — January 26, 2012 — Marketing
References: facebook & creativity-online
If you've ever scratched your head in response to a retailer's confusing discount or sale, then you'll appreciate the JC Penny 'Nooo' campaign. The new campaign, created by agency Mother New York, pokes fun at how frustrating some discounts and pricing strategies can be, emphasizing that its own pricing and discounts are much simpler.
The JC Penny 'Nooo' campaign includes this funny commercial, which shows shoppers freaking out and yelling 'Nooo!' after seeing confusing sales promotions, such as a 43 percent discount at a 4 a.m. blowout sale, and weird pricing like $32.17.
In addition to the TV commercial, the JC Penny 'Nooo' campaign includes a Facebook game that asks you to participate in complicated discount situations, such as figuring out a really tough "complex shopping equation" or cutting out a coupon 78 times in order to get a 48-percent discount on a Nicole Miller handbag.
The JC Penny 'Nooo' campaign includes this funny commercial, which shows shoppers freaking out and yelling 'Nooo!' after seeing confusing sales promotions, such as a 43 percent discount at a 4 a.m. blowout sale, and weird pricing like $32.17.
In addition to the TV commercial, the JC Penny 'Nooo' campaign includes a Facebook game that asks you to participate in complicated discount situations, such as figuring out a really tough "complex shopping equation" or cutting out a coupon 78 times in order to get a 48-percent discount on a Nicole Miller handbag.
Trend Themes
1. Simplifying Pricing - Disruptive innovation opportunity: Develop technology or strategies that simplify pricing and discount structures for customers.
2. Engaging Advertising Campaigns - Disruptive innovation opportunity: Explore new and creative ways to engage customers through humorous and relatable advertising campaigns.
3. Interactive Brand Experiences - Disruptive innovation opportunity: Create interactive experiences, such as games or quizzes, that allow customers to better understand and navigate complex discount situations.
Industry Implications
1. Retail - Disruptive innovation opportunity: Implement innovative pricing and discount strategies that eliminate confusion and improve customer experience.
2. Advertising - Disruptive innovation opportunity: Integrate humor and relatability into advertising campaigns to capture consumer attention and build brand loyalty.
3. Gaming - Disruptive innovation opportunity: Combine gamification with retail marketing to create interactive and engaging experiences that drive customer participation and loyalty.
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