The Jason Wu Fall 2012 Campaign Stars a Dark Shalom Harlow
Meghan Young — June 27, 2012 — Fashion
References: jasonwustudio & fashiongonerogue
The Jason Wu Fall 2012 campaign picks up on the blend of structure from the military-like suits and exoticism from Asian-inspired dresses to create an atmosphere that complements both of these qualities. Dark, mysterious and slightly dangerous, the imagery of the print ads will intrigue people immediately while the fashion itself will grip their attention.
Captured by Willy Vandeperre, a fashion photographer hailing from Belgium, the Jason Wu Fall 2012 campaign stars a seductive model and actress Shalom Harlow. The Canadian beauty was styled by Joe McKenna, who concentrated on honing in on the feminine strength captured by each outfit by adding bold accessories to the looks. The elegant ensembles were given a touch of forties glam thanks to the classic short finger waves and dramatic makeup complete with berry lips.
Captured by Willy Vandeperre, a fashion photographer hailing from Belgium, the Jason Wu Fall 2012 campaign stars a seductive model and actress Shalom Harlow. The Canadian beauty was styled by Joe McKenna, who concentrated on honing in on the feminine strength captured by each outfit by adding bold accessories to the looks. The elegant ensembles were given a touch of forties glam thanks to the classic short finger waves and dramatic makeup complete with berry lips.
Trend Themes
1. Military-inspired Fashion - Disruptive innovation opportunity: Explore the integration of military elements into fashion designs and marketing campaigns to create unique and eye-catching styles.
2. Exotic Fashion - Disruptive innovation opportunity: Incorporate Asian-inspired designs and cultural influences into fashion collections to offer consumers a fresh and distinct fashion experience.
3. Mysterious and Seductive Imagery - Disruptive innovation opportunity: Experiment with dark and alluring visual elements in fashion advertising campaigns to captivate consumers and create a sense of intrigue.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embrace the fusion of military and exotic influences in fashion design, marketing, and branding to cater to adventurous and style-conscious consumers.
2. Photography - Disruptive innovation opportunity: Develop creative approaches to capture mysterious and captivating images that align with fashion industry needs and preferences.
3. Beauty and Cosmetics - Disruptive innovation opportunity: Create makeup and beauty products that complement the dark and seductive aesthetics of fashion campaigns to enhance the overall consumer experience.
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