Jason Wu Beauty Unveils the 'Fluff It Up' Two-Product Holiday Bundle
References: jcpenney & jasonwubeauty
A selection of brand-new autumn and holiday bundles you simply can't miss are arriving from Jason Wu Beauty, the AAPI-driven company created and directed by renowned fashion designer Jason Wu. Jason Wu Beauty’s Holiday exclusive is a two-product bundle that includes the ‘Flora 9’ eyeshadow palette in Desert Rose and the ‘Honey Fluff’ lip cream in Nudist.
The brand’s holiday exclusive, the 'Fluff It Up' bundle, launches mid-October and features the ‘Honey Fluff’ lip cream infused with Jojoba Seed Oil and Grapeseed Oil for extra hydration. Additionally, this bundle includes the ‘Flora 9’ eyeshadow palette which can be matched with the lip color for a full glam look.
Jason Wu Beauty is based on the principle that beauty should be affordable, trendy, and effortless. All SKUs are 100% cruelty-free, retail for under $20, and are offered direct-to-consumer at Jason Wu Beauty, Target, and JC Penney.
Image Credit: Jason Wu Beauty
The brand’s holiday exclusive, the 'Fluff It Up' bundle, launches mid-October and features the ‘Honey Fluff’ lip cream infused with Jojoba Seed Oil and Grapeseed Oil for extra hydration. Additionally, this bundle includes the ‘Flora 9’ eyeshadow palette which can be matched with the lip color for a full glam look.
Jason Wu Beauty is based on the principle that beauty should be affordable, trendy, and effortless. All SKUs are 100% cruelty-free, retail for under $20, and are offered direct-to-consumer at Jason Wu Beauty, Target, and JC Penney.
Image Credit: Jason Wu Beauty
Trend Themes
1. Affordable Luxury Beauty - The success of Jason Wu Beauty's affordable, cruelty-free cosmetics line demonstrates opportunities for disruptive innovation in luxury beauty with an emphasis on affordable price points.
2. Holiday Beauty Bundles - Jason Wu Beauty's holiday bundle launch showcases a trend towards marketing seasonal, affordable cosmetic bundles, presenting opportunities for disruptive innovation in holiday cosmetics and gifting.
3. Direct-to-consumer Beauty - Jason Wu Beauty's retail strategy, centered around direct-to-consumer sales via the company website as well as major retailers, showcases opportunities for disruptive innovation in the beauty industry by bypassing traditional retail channels.
Industry Implications
1. Cosmetics - As exemplified by Jason Wu Beauty's affordable yet high-quality beauty product offering, there are opportunities for disruptive innovation in the cosmetics industry with an emphasis on affordability and social responsibility.
2. Retail - Direct-to-consumer beauty and holiday cosmetic bundles, as demonstrated by Jason Wu Beauty, highlights areas for disruptive innovation in the retail industry and broadening accessibility to consumers.
3. Gifting - The marketing and demand for holiday cosmetic bundles like those offered by Jason Wu Beauty demonstrates an opportunity for disruptive innovation within the gifting industry and creating unique, affordable, and trendy cosmetic gift options.
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