The Jasmine Takanikos x Benjo's Collection are Vibrantly Colorful
Meghan Young — July 17, 2013 — Fashion
References: benjos & coolhunting
The Jasmine Takanikos x Benjo's shoelace collection was inspired by the sunrises and sunsets of Eric Cahan's photographs, which were published in issue two of Saturdays Surf magazine. Full of vibrant colors, they are the perfect way to add a touch of summer to existing footwear. Not surprisingly, the dual-toned shoelaces are impeccable. Takanikos is, after all, a New York-based color and branding consultant known among the creative community for her flawless ability to pair pigments.
From rich blue to deep red and orange, the Jasmine Takanikos x Benjo's shoelace collection can be used for different shoe styles as well. The collection was Takanikos way of expressing her love of accessories. She states, "Shoelaces are an extension of your aesthetic, a pop, a statement—I love accessories for that reason."
From rich blue to deep red and orange, the Jasmine Takanikos x Benjo's shoelace collection can be used for different shoe styles as well. The collection was Takanikos way of expressing her love of accessories. She states, "Shoelaces are an extension of your aesthetic, a pop, a statement—I love accessories for that reason."
Trend Themes
1. Sunrise-inspired - Opportunity for using nature-inspired color schemes in product design.
2. Vibrant Colors - Growing demand for bold and colorful accessories to enhance personal style.
3. Dual-toned - Increasing popularity of color combinations for customization and self-expression.
Industry Implications
1. Fashion Accessories - Incorporating vibrant and nature-inspired colors into various accessory products.
2. Footwear - Integrating dual-toned shoelaces as a unique selling point in shoe designs.
3. Brand Consulting - Offering color and branding expertise to help businesses enhance their product aesthetics.
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