These Jarrod Reno Photographs Find Beauty in Imperfection
Corinne Guirgis — June 26, 2011 — Fashion
References: flickr & art-sponge
There's something incredibly striking about the photos of Jarrod Reno. They capture a certain simplicity that I am often nostalgic for in this digitally enhanced age, where natural photos like these ones are so few and far between. These scanned pictures with burned edges and imperfections are aesthetically appealing to me as someone who appreciates all things vintage and retro.
The raw nature of the settings and editing translate into natural, real emotions from the subjects distantly depicted in the greater context of the photograph. This series of photos truly gives truth to the adage "less is more" and is so beautiful in its simplicity.
Implications - The face of art and photography has changed dramatically with the rapid rise of technology and photo editing. While consumers appreciate the various art forms that have emerged as a result of technology, many are nostalgic for a simpler time when photographs were beautiful in and of themselves.
The raw nature of the settings and editing translate into natural, real emotions from the subjects distantly depicted in the greater context of the photograph. This series of photos truly gives truth to the adage "less is more" and is so beautiful in its simplicity.
Implications - The face of art and photography has changed dramatically with the rapid rise of technology and photo editing. While consumers appreciate the various art forms that have emerged as a result of technology, many are nostalgic for a simpler time when photographs were beautiful in and of themselves.
Trend Themes
1. Retro Photography - Opportunity to create a niche market offering a more exclusive and tangible experience to photography lovers who appreciate the charm and sentimentality of old-fashioned prints and film cameras.
2. Imperfection Aesthetic - Opportunity to offer a unique and unconventional approach to photography editing and print aesthetics that deviates from mainstream, overly polished images, that may appeal to consumers seeking authenticity.
3. Minimalist Style - Opportunity to create a collection or service that provides minimalistic and natural images, that may appeal to consumers seeking simplicity and a return to basics, and to creatives looking for new forms of expression.
Industry Implications
1. Photography - Opportunity to disrupt the industry by offering retro photo-shoots and services focused on film photography, specially targeting high-income customers seeking an exclusive and meaningful experience.
2. Artistic Printing Services - Opportunity to offer unconventional printing options, such as burned edges, imperfect cuts, or vintage papers, that appeal to consumers seeking a personal touch and artistic flair on their photo prints.
3. Art and Design Education - Opportunity to promote artistic and creative education, including courses on retro and alternative photography, as well as composition and minimalist aesthetics, targeting professionals seeking new market niches or personal growth.
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