This Japanese Collagen Product Was Designed by K-9 Design
Ellen Smith — September 2, 2019 — Marketing
References: nippicollagen & packagingoftheworld
The way a product is packaged says a lot about the interior contents while informing a consumer's decision to purchase it or not -- these factors all came into consideration when designing the new labeling for this Japanese Collagen product.
The new artwork was created by K-9 design and aims to embody the health and beauty benefits of collagen. The simple yet clean-cut aesthetic features a pink and blue colorway that's both abstract yet organic. When receiving this product, consumers will be greeted with a youthful packaging the is reflective of the contents inside. In addition to this, the packaging can be torn off, which, according to the brand encourages recycling.
Image Credit: K-9 Design
The new artwork was created by K-9 design and aims to embody the health and beauty benefits of collagen. The simple yet clean-cut aesthetic features a pink and blue colorway that's both abstract yet organic. When receiving this product, consumers will be greeted with a youthful packaging the is reflective of the contents inside. In addition to this, the packaging can be torn off, which, according to the brand encourages recycling.
Image Credit: K-9 Design
Trend Themes
1. Youthful Packaging - Creating packaging designs that appeal to younger demographics could be a disruptive innovation opportunity for companies looking to rebrand their products.
2. Sustainable Packaging - Developing packaging that is both environmentally friendly and easy to recycle could be a disruptive innovation opportunity for companies looking to reduce their environmental footprint.
3. Minimalistic Design - Simplifying packaging design to be more aesthetic and functional could be a disruptive innovation opportunity for companies looking to target a more discerning customer base.
Industry Implications
1. Beauty and Cosmetics - Companies operating in the beauty and cosmetics industry could benefit from adopting youthful and sustainable packaging practices to appeal to conscious consumers.
2. Health and Wellness - Health and wellness companies looking to promote the benefits of natural products could use minimalistic packaging to highlight their brand's organic credentials.
3. Food and Beverage - Food and beverage companies looking to capture the attention of younger consumers could use youthful packaging designs to appeal to new markets and increase sales.
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