Janis Studios are Revealing Its Pre-Fall 2018 Collection
Ellen Smith — September 3, 2018 — Fashion
References: janisstudios & hypebae
There's no better way to promote a new bag than with an entire pop-up shop dedicated to this item's release, and that's exactly what the designers and creatives at Janis Studios did.
Earlier in the year, the luxe brand introduced a line of versatile handbags that arrive with bold prints and colors, reminding consumers that one doesn't have to sacrifice personal style for something practical. The bags arrive in large and small iterations and feature three unique handles: a nickle chain, a gold hoop and a rope handle.
To promote these bags, the brand opened a pop-up shop in New York's stylish SoHo neighborhood. The pop-up will be open from August 30th until September 13th.
Earlier in the year, the luxe brand introduced a line of versatile handbags that arrive with bold prints and colors, reminding consumers that one doesn't have to sacrifice personal style for something practical. The bags arrive in large and small iterations and feature three unique handles: a nickle chain, a gold hoop and a rope handle.
To promote these bags, the brand opened a pop-up shop in New York's stylish SoHo neighborhood. The pop-up will be open from August 30th until September 13th.
Trend Themes
1. Pop-up Shop Trend - The success of Janis Studios' pop-up shop showcases the growing trend of using temporary retail spaces for new product launches.
2. Bold Print and Color Trend - Janis Studios' use of bold prints and colors on their handbags highlights a trend towards more unconventional and expressive designs in the fashion industry.
3. Versatile Handbag Trend - Janis Studios' versatile handbags, which feature multiple handles, demonstrate a trend towards practical yet stylish accessories that can appeal to a variety of consumers.
Industry Implications
1. Retail Industry - The increasing popularity of pop-up shops presents a disruptive innovation opportunity to retailers, allowing them to generate buzz for new products and reach customers through unique, temporary spaces.
2. Fashion Industry - Janis Studios' use of bold prints and colors on their handbags is an opportunity for fashion brands to create products that stand out and appeal to consumers looking for more unconventional, expressive designs.
3. Accessories Industry - Janis Studios' versatile handbags, which feature multiple handles, offer an opportunity for accessories companies to create products that are both practical and stylish, catering to a broad market of consumers with different needs and preferences.
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