Jameson's St Patrick Day Bottle Celebrates the Holiday with Folklore
Justin Lam — February 7, 2018 — Lifestyle
References: thespiritsbusiness & thedrinksbusiness
Jameson's St Patrick Day Bottle celebrates the holiday for the seventh year in a row. Partnering with Irish illustrator Claudine O'Sullivan, British designer Alex Mellon and Irish photographer Leonn Ward, Jameson has come out with a fantastic design that celebrates the history of the whisky and the country it calls home. The design of the bottle features a photo shot against Ha’penny Bridge by Ward, along with hand-drawn eagles, banners and symbols that that represent Irish tribes. Jameson's St Patrick Day Bottle was inspired by the mythological Irish warriors known as the Fianna and represents the unity, loyalty and friendship celebrated by these warriors.
In addition to the intriguing design, the limited-edition bottle will also contain a NFC chip. This chip will allow buyers to access content on Jameson's website and will provide the story behind the design of the bottle. The limited-edition Jameson's St Patrick Day Bottle will be available in 35 countries, including Ireland, Japan and Australia.
Image Credit: Erin Holland
In addition to the intriguing design, the limited-edition bottle will also contain a NFC chip. This chip will allow buyers to access content on Jameson's website and will provide the story behind the design of the bottle. The limited-edition Jameson's St Patrick Day Bottle will be available in 35 countries, including Ireland, Japan and Australia.
Image Credit: Erin Holland
Trend Themes
1. Folklore-inspired Packaging - There is an opportunity for alcohol and beverage companies to incorporate traditional folklore and mythology into their product packaging to attract customers who value cultural history.
2. Interactive Packaging - By incorporating NFC chips or other technology into product packaging, companies can provide interactive experiences for the consumer and differentiate their product from competitors.
3. Limited-edition Promotions - Offering limited-edition product lines in honor of a cultural celebration or holiday is a successful strategy for increasing product novelty and demand among consumers.
Industry Implications
1. Alcohol and Beverages - Companies within the alcohol and beverage industry can create innovative packaging designs inspired by cultural folklore, as well as utilize technology to provide interactive experiences for consumers.
2. Design and Illustration - An increased demand for folkloric packaging designs creates opportunities for designers and illustrators to collaborate with alcohol and beverage companies to create unique and culturally significant packaging concepts.
3. Digital Technology - Manufacturers of digital chips and NFC technology have an opportunity to partner with alcohol and beverage companies to create interactive packaging features and capitalize on the growing interest of consumers in the digital experience.
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