'My Own Shoe Monster' by James Whitworth Gives a Manga Touch to Pro-Ked Kicks
Marissa Brassfield — April 11, 2010 — Art & Design
References: thejcw.blogspot & behance.net
I love the anime-inspired design on these Pro-Ked kicks by James Whitworth. We've seen a number of artistic sneakers at Trend Hunter, but I love the manga aesthetic given to this pair.
If you take a close look at James Whitworth's Pro-Ked sneaker design, you'll spot helicopters, old buildings and skyscrapers. Each is given a retro pop art flair. James Whitworth's manga sneakers go for $70 per pair.
Implications - Consumers who engage in specific group activities and customs are constantly seeking products that support their lifestyle. These niche markets desire products that make their values and hobbies known to their peers, allowing them a form of self-expression. Companies can cater to these niche markets by manufacturing products tailored for specific groups of citizens.
If you take a close look at James Whitworth's Pro-Ked sneaker design, you'll spot helicopters, old buildings and skyscrapers. Each is given a retro pop art flair. James Whitworth's manga sneakers go for $70 per pair.
Implications - Consumers who engage in specific group activities and customs are constantly seeking products that support their lifestyle. These niche markets desire products that make their values and hobbies known to their peers, allowing them a form of self-expression. Companies can cater to these niche markets by manufacturing products tailored for specific groups of citizens.
Trend Themes
1. Niche Market Products - Manufacturing products tailored for specific groups of citizens can cater to niche markets seeking self-expression.
2. Anime-inspired Design - Incorporating manga aesthetic into design elements can attract consumers with a love for anime culture.
3. Artistic Sneakers - Creating sneakers with unique and eye-catching designs can appeal to consumers looking for footwear that stands out.
Industry Implications
1. Fashion & Apparel - The fashion industry can embrace the trend by producing niche market products with artistic and anime-inspired design.
2. Fan Culture - Industries related to fan culture can tap into the niche market by offering products that cater to specific groups with manga and anime interests.
3. Athletic Footwear - Incorporating artistic and anime-inspired designs into sneaker manufacturing can provide a unique selling point for athletic footwear brands.
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