The Jaguar 2014 Big Game Commercial Stars a Cast of Evil-Doers
Laura McQuarrie — February 3, 2014 — Autos
The full Jaguar 2014 Big Game commercial has been released just ahead of today’s Super Bowl game, finally revealing the nature of the very dark ‘Rendezvous.’
The 2014 Jaguar Super Bowl ad makes note of the fact that British actors are commonly cast as villains. The ad itself brings together Ben Kingsley, Tom Hiddleston, who plays Loki in The Avengers and Mark Strong, known for his role as Lord Blackwood in the 2009 Sherlock Holmes movie. The trio of villains spout off possible reasons for why Brits are cast as the bad guys, like that they are always focused, one step ahead, have an eye for detail and are obsessed with power. Of course, all of these traits can also be applied to the luxury British auto-maker as well, claiming that it’s “good to be bad.”
The 2014 Jaguar Super Bowl ad makes note of the fact that British actors are commonly cast as villains. The ad itself brings together Ben Kingsley, Tom Hiddleston, who plays Loki in The Avengers and Mark Strong, known for his role as Lord Blackwood in the 2009 Sherlock Holmes movie. The trio of villains spout off possible reasons for why Brits are cast as the bad guys, like that they are always focused, one step ahead, have an eye for detail and are obsessed with power. Of course, all of these traits can also be applied to the luxury British auto-maker as well, claiming that it’s “good to be bad.”
Trend Themes
1. Auto Villain Ads - Luxury auto brands can leverage the villainous advertising trend to appeal to consumers seeking prestige and dominance through association.
2. Celebrity Endorsements - Businesses can increase sales by featuring celebrities in their advertising campaigns, as seen with the 2014 Jaguar Super Bowl ad featuring Ben Kingsley, Tom Hiddleston, and Mark Strong.
3. National Stereotypes in Advertising - Companies can incorporate national stereotypes into their advertising campaigns, as demonstrated by Jaguar's 2014 ad, which played on the British villain stereotype to appeal to the audience's sense of humor.
Industry Implications
1. Luxury Auto - Luxury auto brands have an opportunity to capitalize on the villainous motif to promote their vehicles as 'better than the rest.'
2. Celebrity Endorsement - The use of celebrities in advertising can lead to increased brand recognition and sales, making it a potentially lucrative strategy for any business seeking to capture consumers' attention.
3. Marketing and Advertising - Marketing and advertising agencies can provide clients with creative strategies for incorporating stereotypes and pop culture into their campaigns to appeal to target audiences.
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