Jacob & Co Jewelers Selects Donnie Yen to Showcase Their Fine Goods
Peter Vallas — January 27, 2011 — Luxury
References: jacobandco & luxist
Luxury timepiece designer Jacob & Co Jewelers has chosen martial arts star Donnie Yen to become the company's ambassador in China. The company, which started in 2004, has recently started to become a worldwide-recognized luxury watch designer.
With the help of Donnie Yen and the blinged-out Chinese diamond watch, one can expect Jacob & Co to be adorned by many luxury-craving individuals in the near future.
Implications - The watch has a beautiful black leather band and features a map on the face of the watch in the colors of the Chinese flag. There is even a big yellow star to represent the country. The diamond border adds to the luxe appeal of the Jacob & Co Jewelers timepiece.
With the help of Donnie Yen and the blinged-out Chinese diamond watch, one can expect Jacob & Co to be adorned by many luxury-craving individuals in the near future.
Implications - The watch has a beautiful black leather band and features a map on the face of the watch in the colors of the Chinese flag. There is even a big yellow star to represent the country. The diamond border adds to the luxe appeal of the Jacob & Co Jewelers timepiece.
Trend Themes
1. Luxury Timepiece Design - Exploring innovative designs and materials for luxury watches to attract affluent consumers.
2. Celebrity Brand Ambassadors - Partnering with influential and internationally recognized celebrity ambassadors to increase brand awareness and reach.
3. Cultural Symbolism in Luxury Fashion - Incorporating cultural symbols and motifs in luxury fashion items to cater to specific markets and add a unique touch to products.
Industry Implications
1. Luxury Watch Design - Opportunity for luxury watch designers to collaborate with celebrities to create exclusive collections and increase brand visibility.
2. Fashion and Accessories - Fashion brands can explore cultural symbolism in their designs to create unique and appealing products for specific markets.
3. Brand Partnerships and Collaborations - Opportunity for brands to collaborate with celebrity ambassadors to enhance brand image and attract a wider audience.
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