Jack Harlow and KFC Launch a Merchandise Collection
Kanesa D — July 5, 2022 — Pop Culture
References: shop.jackharlow.us & hypebeast
KFC is launching a new selection of merchandise to accompany the ‘Jack Harlow Meal’ release in the US. The official ‘Jack Harlow Meal’ merchandise comprises two sweatshirt designs, two T-shirts, and a Jack Harlow x KFC co-branded baseball cap. A black, white, and red T-shirt depicts a KFC order printed in text across the front, reading: Spicy Chicken Sandwich, Secret Recipe Fries, Mac & Cheese, Ranch, Lemonade. A graphic print of the combo is printed beside the text. The back of the shirt features a print of Jack Harlow wearing a Kentucky state chain and the text “JACK HARLOW KENTUCKY ORIGINAL.”
Another shirt offering has the words “We Do Chicken Right.” above small-scale Jack Harlow x KFC branding. A gray crewneck uses Jack Harlow's headshot on the front and pairs it with bold red KFC branding on the back. Finally, a black hoodie offering builds on the first KFC order design, adding a black co-branded baseball cap to round off the collection.
Image Credit: Warner-Elektra-Atlantic Corp.
Another shirt offering has the words “We Do Chicken Right.” above small-scale Jack Harlow x KFC branding. A gray crewneck uses Jack Harlow's headshot on the front and pairs it with bold red KFC branding on the back. Finally, a black hoodie offering builds on the first KFC order design, adding a black co-branded baseball cap to round off the collection.
Image Credit: Warner-Elektra-Atlantic Corp.
Trend Themes
1. Celebrity Fast Food Collaborations - Businesses can explore collaborations with celebrities to create limited-edition merchandise collections that resonate with fast food enthusiasts.
2. Food-themed Apparel - There is an opportunity for the fashion industry to create garments and accessories that incorporate food and fast food themes, leveraging their popularity with young consumers.
3. Brand Co-branding - Companies can explore co-branding opportunities with non-related brands to create unique products and generate buzz among their target audience.
Industry Implications
1. Fast Food - Fast food companies can leverage their brand and collaborate with celebrities or non-related brands to create unique merchandise collections that drive brand awareness and sales.
2. Fashion - Apparel companies can create food-themed garments and accessories that appeal to young consumers and capitalize on their love for fast food and pop culture references.
3. Marketing and Advertising - Advertising agencies can help companies create successful celebrity collaborations and co-branding efforts to generate buzz and increase brand recognition and engagement.
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