The Jack Daniel's x Shoe Surgeon Collab References Elements of the Brand
Laura McQuarrie — July 23, 2019 — Fashion
References: TheShoeSurgeon & prnewswire
At the ComplexCon weekend in Chicago, Jack Daniel's and custom sneaker designer Dominic—also known as "The Shoe Surgeon"—are revealing the Jack Daniel's x Shoe Surgeon collaboration, which features elements of the global brand. Each of the seven shoe concepts references details like the iconic whiskey bottle, charcoal, honey and more. These shoes take the form of various styles of basketball sneakers, offering plenty of designs that sneakerheads will want to get their hands on as soon as possible.
Consumers have the chance to determine the final design in the Jack Daniel's x Shoe Surgeon collaboration by casting their vote online. 10 lucky voters will win a pair of sneakers, which will only be produced in limited quantities.
Consumers have the chance to determine the final design in the Jack Daniel's x Shoe Surgeon collaboration by casting their vote online. 10 lucky voters will win a pair of sneakers, which will only be produced in limited quantities.
Trend Themes
1. Custom Sneaker Collaborations - There is a growing trend of brands collaborating with custom sneaker designers to create unique and limited-edition footwear.
2. Brand-inspired Fashion - Fashion brands are partnering with other industries to create fashion items that incorporate elements of the brand's identity and story.
3. Consumer-driven Product Design - Brands are involving consumers in the design process to create products that align with their preferences and increase engagement.
Industry Implications
1. Sneaker Industry - Custom sneaker collaborations offer an opportunity for sneaker brands to tap into new markets and attract collectors and sneaker enthusiasts.
2. Alcoholic Beverage Industry - Alcohol brands can explore partnerships with fashion designers to create branded fashion items that appeal to their target audience and enhance brand loyalty.
3. Consumer Goods Industry - Involving consumers in the design process not only leads to increased product satisfaction but also provides valuable data for future product iterations and innovation.
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