The Jack Daniel's Cider Combines a Traditional Apple Beverage With Whiskey
Mishal Omar — May 19, 2017 — Marketing
References: middaystudio & packagingoftheworld
The Jack Daniel's cider combines the popular whiskey beverage with the classic notes of a crisp apple cider, providing an aesthetically recognizable but still distinct new beverage.
Designed by the creative agency Midday, which is based in London, England, the Jack Daniel's cider features labeling that is reminiscent of the whiskey bottles' that the Jack Daniel's brand is so well known for. The cider comes in traditional dark beer bottles, while its label resembles the Jack Daniel's one and describes the content of the bottles. The beverage is based in a crisp apple cider that has been blended with Jack Daniel's Tennessee Whiskey.
This instantly recognizable bottle is able to evoke both a sense of familiarity in consumers, as well as curiosity for its use of a formulation that the Jack Daniel's brand is not yet known for.
Designed by the creative agency Midday, which is based in London, England, the Jack Daniel's cider features labeling that is reminiscent of the whiskey bottles' that the Jack Daniel's brand is so well known for. The cider comes in traditional dark beer bottles, while its label resembles the Jack Daniel's one and describes the content of the bottles. The beverage is based in a crisp apple cider that has been blended with Jack Daniel's Tennessee Whiskey.
This instantly recognizable bottle is able to evoke both a sense of familiarity in consumers, as well as curiosity for its use of a formulation that the Jack Daniel's brand is not yet known for.
Trend Themes
1. Whiskey-infused Beverages - The combination of whiskey with other popular beverages presents an opportunity for disruptive innovation in the alcohol industry.
2. Brand Collaboration - Collaborations between well-known brands in different industries can create unique and appealing products that capture consumer interest and drive sales.
3. Creative Packaging Design - Innovative and visually appealing packaging can help products stand out on store shelves and create a sense of brand recognition and intrigue.
Industry Implications
1. Alcohol Beverage - The whiskey-infused beverage trend presents opportunities for distilleries and brewers to create unique and flavorful products.
2. Creative Agency - Creative agencies specializing in packaging design and brand collaborations can assist companies in creating visually appealing and marketable products.
3. Craft Beer - Craft beer breweries can explore collaborations with whiskey brands to create innovative and flavorful cider and beer products.
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