The 'It's Up to You' Coffee Cup Stores Cold and Hot Contents at Once
Amelia Roblin — May 9, 2013 — Art & Design
References: ifdesign.de & yankodesign
Once you've arrived at your office, it's easy enough to fill two separate glasses with different drinks and to sip them according to your own preference and pace; however, if you'd like a pair of beverages during your commute, you'll be wanting the 'It's Up to You' coffee cup.
Only tiny blue and red tabs divulge the duality of the clever thermos; you otherwise cannot tell that there's anything other than the usual single container inside of it. In fact, the 2013 iF Design Award entry has two divided and insulated chambers that are capable of sealing off liquids of contrasting temperatures. Perhaps you'd like to carry your morning coffee and orange juice: just pour them into the 'It's Up to You' travel mug so that the former will remain warm and the latter will stay cool.
Only tiny blue and red tabs divulge the duality of the clever thermos; you otherwise cannot tell that there's anything other than the usual single container inside of it. In fact, the 2013 iF Design Award entry has two divided and insulated chambers that are capable of sealing off liquids of contrasting temperatures. Perhaps you'd like to carry your morning coffee and orange juice: just pour them into the 'It's Up to You' travel mug so that the former will remain warm and the latter will stay cool.
Trend Themes
1. Dual Chamber Containers - The trend of dual chamber containers allows for the storage of contrasting liquids in one portable mug.
2. Thermal Insulation Innovation - Innovations in thermal insulation enable the 'It's Up to You' coffee cup to maintain different temperatures for separate drinks.
3. Multi-functional Travel Mugs - The rise of multi-functional travel mugs offers convenience and flexibility to commuters who desire multiple beverages on-the-go.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the dual chamber containers trend by designing innovative portable drinkware that caters to consumers' preference for different temperature beverages.
2. Housewares - The housewares industry can explore disruptive opportunities in thermal insulation technologies to develop new products that offer temperature control for various liquids.
3. Travel Accessories - The travel accessories industry can tap into the demand for multi-functional travel mugs by creating versatile products that allow users to carry and enjoy multiple beverages during their commute.
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