FILA's Italy Pack Highlights the V94M Sneakers in Two Colorways
References: slamjamsocialism & highsnobiety
Sportswear label FILA continues its streak of releasing nostalgic footwear designs -- its latest Italy pack draws inspiration from its Italian roots in the form of the signature V94M sneakers. The sneaker model was originally released back in 1994 and the revival showcases two new colorways. It boasts a chunky structure and patchwork details throughout the leather and suede uppers atop a white sole. There are also a plethora of logo accents that decorate the entire piece, adorning the heel, midsoles, medial sides, and tongue tab.
The first colorway is entitled 'mazarine blue,' spotlighting two blue hues contrasted by black overlays. The second colorway is entitled 'mandarin orange,' featuring gray, beige, and hits of bright orange. Both colorway options wear green and red details at the heel as a nod to its Italian heritage.
The first colorway is entitled 'mazarine blue,' spotlighting two blue hues contrasted by black overlays. The second colorway is entitled 'mandarin orange,' featuring gray, beige, and hits of bright orange. Both colorway options wear green and red details at the heel as a nod to its Italian heritage.
Trend Themes
1. Nostalgic Sneakers - Opportunity for sportswear brands to revive retro footwear designs and add modern elements.
2. Heritage Accents - Opportunity for brands to highlight cultural roots by incorporating heritage details in their products.
3. Chunky Structures - Opportunity for designers to experiment with chunky shoe structures in their footwear collections.
Industry Implications
1. Sportswear - Opportunity for sportswear companies to examine their heritage and revamp past designs for a new generation of consumers.
2. Fashion - Opportunity for designers to create a fashion-forward look by fusing retro and modern elements in their footwear lines.
3. Retail - Opportunity for retailers to capitalize on the popularity of retro-inspired footwear through targeted marketing campaigns.
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