The Nisa Italian Family Meal Deal is Priced at Just £6
Michael Hemsworth — April 20, 2022 — Marketing
References: nisalocally & talkingretail
The Nisa Italian family meal deal is being launched by the UK retailer as a midweek meal option for consumers to pick up that's focused on high-quality ingredients and value. The midweek meal deal consists of everything needed to make a fresh lasagne including 500-grams of ground beef, 500-grams of lasagna sheets, a three-pack of onions, 500-grams of Italian passata and 430-grams of white lasagna sauce. Priced at just £6, the meal deal is being launched on April 20 through May 10 alongside a Hereford Tempranillo Malbec wine promotion for just £5.50 that's perfect for serving with the meal.
Promotions Manager Laura O'Hearne commented on the new Nisa Italian family meal deal saying, "Lasagne is a comfort food and an all-round family favourite. Its versatility means it can be cooked and eaten fresh as a romantic date-night supper along with a bottle of wine, or prepared and frozen on a weekend ready to quickly transfer to the oven during the week after a long day at work. With cost of living on the rise, shoppers will be looking to save money where possible over the next few months."
Promotions Manager Laura O'Hearne commented on the new Nisa Italian family meal deal saying, "Lasagne is a comfort food and an all-round family favourite. Its versatility means it can be cooked and eaten fresh as a romantic date-night supper along with a bottle of wine, or prepared and frozen on a weekend ready to quickly transfer to the oven during the week after a long day at work. With cost of living on the rise, shoppers will be looking to save money where possible over the next few months."
Trend Themes
1. Value-focused Meal Deals - Opportunity for restaurants and food retailers to offer affordable and high-quality meal deals to attract price-conscious consumers.
2. Midweek Meal Options - Opportunity for food retailers to offer convenient and easy-to-prepare meal options for busy consumers during the workweek.
3. Comfort Food Options - Opportunity for food retailers and restaurants to offer classic and comforting dishes that appeal to consumers seeking nostalgia and familiarity.
Industry Implications
1. Grocery Retail - Opportunity for grocery retailers to offer affordable and easy-to-prepare meal options for busy consumers looking to save money on food.
2. Restaurant - Opportunity for restaurants to offer affordable and comforting meal options to attract customers seeking classic and satisfying dishes.
3. Meal Kit Delivery - Opportunity for meal kit delivery services to provide affordable and easy-to-prepare meal options for busy consumers seeking homemade meals without the hassle of grocery shopping.
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