'di Romeo' Presents Cruelty-Free Shoes
Emanuele Dal Carlo — February 12, 2012 — Eco
References: diromeo.it & diromeo.it
Finally you can enjoy stylish, trendy and original Italian shoes and keep an ethic, green and humane lifestyle with 'di Romeo.'
A small Italian company, di Romeo was recently founded by a group of vegan guys. The company has now launched its new collection of cruelty-free Italian shoes in an effort to offer potential customers the style and flair of Italian creativity. Its motto is “Animal Free Italian Fashion," according to the company site, which offers a wide range of shoes all made of anti-bacterial, resistant and most of all cruelty-free materials.
A green asterisk (taken from their logo) is also embroidered on every product, a small sign that people can use to spot if others use cruelty-free shoes or not.
A small Italian company, di Romeo was recently founded by a group of vegan guys. The company has now launched its new collection of cruelty-free Italian shoes in an effort to offer potential customers the style and flair of Italian creativity. Its motto is “Animal Free Italian Fashion," according to the company site, which offers a wide range of shoes all made of anti-bacterial, resistant and most of all cruelty-free materials.
A green asterisk (taken from their logo) is also embroidered on every product, a small sign that people can use to spot if others use cruelty-free shoes or not.
Trend Themes
1. Vegan Footwear - Disruptive innovation opportunity: Develop innovative materials and manufacturing processes to create stylish and eco-friendly vegan shoes.
2. Cruelty-free Fashion - Disruptive innovation opportunity: Create a new market by offering cruelty-free alternatives to traditional fashion products, appealing to consumers concerned about animal welfare.
3. Ethical Italian Fashion - Disruptive innovation opportunity: Combine Italian craftsmanship with ethical principles to create a new niche market in the fashion industry that values both style and sustainability.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Embrace innovative and cruelty-free materials to disrupt the traditional footwear industry and cater to the growing market demand for vegan-friendly products.
2. Fashion - Disruptive innovation opportunity: Integrate cruelty-free and ethical practices into the fashion industry to attract conscious consumers and transform the industry's sustainability standards.
3. Italian Craftsmanship - Disruptive innovation opportunity: Combine Italian heritage and craftsmanship with sustainable practices to create a unique market for ethically produced fashion and lifestyle products.
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