The Italia Independent x adidas Originals Collection is Sporty and Fun
Michael Hemsworth — September 11, 2015 — Fashion
References: adidas & highsnobiety
Sneakers that aren't for training but designed for lifestyle are often crafted in a clunkier, less attractive fashion, but the Italia Independent x adidas Originals Collection looks to make waves by incorporating unexpected materials into footwear. Separated into two capsule collections including "DENIM" and "CROC," the Italia Independent x adidas Originals Collection looks to reinvent how we think about shoes oriented more towards the sidewalk than the running track.
Incorporating awesome features from both brands, the Italia Independent x adidas Originals Collection is almost like a modern take on classic sneakers; the silhouette of an adidas shoe with the contemporary cool patterning Italia Independent. Set to release sometime in the coming weeks, the Italia Independent x adidas Originals Collection is sure to delight those looking for a fresh pair for fall.
Incorporating awesome features from both brands, the Italia Independent x adidas Originals Collection is almost like a modern take on classic sneakers; the silhouette of an adidas shoe with the contemporary cool patterning Italia Independent. Set to release sometime in the coming weeks, the Italia Independent x adidas Originals Collection is sure to delight those looking for a fresh pair for fall.
Trend Themes
1. Sneaker Collaborations - Collaborations between fashion and sportswear brands present opportunities for innovative designs and materials in footwear.
2. Lifestyle Sneakers - Shifting consumer preferences towards casual and lifestyle-focused footwear create room for innovative designs and materials.
3. Modernizing Classic Sneakers - Reinterpreting traditional sneaker silhouettes with contemporary patterns and materials allows for unique and disruptive offerings.
Industry Implications
1. Fashion - The fashion industry can leverage sneaker collaborations to create fresh and innovative footwear options.
2. Sportswear - Sportswear brands have the opportunity to tap into the lifestyle sneaker market by incorporating modern designs and materials.
3. Footwear - The footwear industry can explore disruptive innovation by modernizing classic sneaker silhouettes with unique materials and patterns.
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