This Israel AIDS Task Force Ad Tackles Safe Sex From the Inside
Amelia Roblin — January 19, 2011 — Lifestyle
References: aidsisrael.org.il & coloribus
Such a luscious and passionate print seems to surprise as the viewer discovers it is in fact an Israel AIDS Task Force ad. One might not have noticed at first glance that the image displays an animated look at the bloodstream, featuring two oddly lipped red blood cells.
Merging the sensual and scientific sides of sex with a strong message about safety, the Israel AIDS Task Force ad uses the mouthy imagery to communicate the vulnerability of participating members in an intimate act without protection. Created by Shalmor Avnon Amichay /Y&R Interactive, this blood-curdling campaign appeals for the public to "keep the sex out of your blood."
Merging the sensual and scientific sides of sex with a strong message about safety, the Israel AIDS Task Force ad uses the mouthy imagery to communicate the vulnerability of participating members in an intimate act without protection. Created by Shalmor Avnon Amichay /Y&R Interactive, this blood-curdling campaign appeals for the public to "keep the sex out of your blood."
Trend Themes
1. Intimate Health Awareness - Opportunity for companies to create campaigns and products that raise awareness about safe sex and intimate health.
2. Creative Advertising Strategies - Opportunity for marketers to use unconventional and visually impactful ads to grab audience attention and convey important messages.
3. Artistic Medical Illustrations - Opportunity for artists and medical professionals to collaborate on visually stunning illustrations to educate the public about health issues.
Industry Implications
1. Healthcare - Disruptive innovation opportunities in developing new technologies and products to promote safe sex and prevent the spread of diseases.
2. Advertising - Disruptive innovation opportunities in creating unconventional and visually striking campaigns that effectively communicate important messages.
3. Art and Design - Disruptive innovation opportunities in merging artistic creativity with scientific knowledge to create visually captivating illustrations for medical campaigns.
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