ISLY Underwear Offers Fun Prints and Patterns
Katherinev123 — December 7, 2011 — Naughty
References: slyunderwear_ & sassisamblog
For women who want fun and cheeky -- no pun intended -- undergarments, ISLY underwear is for you. The line comes from Australia's Sly Underwear brand, which is known for its fun men's underwear and the clever slogan, "Think Outside the Jocks."
The ISLY underwear collection was made solely for women -- by women -- and features cute, sassy and fun prints and patterns, ranging from patriotic stars and stripes and cherry prints to tattoo and "ghetto" designs. According to founding director Dan Murray, the line is "cheeky, yet supremely comfortable cut, which results in a brief with its own distinct finishes."
The pieces from the ISLY underwear range are available for $15 each. And in case you were wondering, ISLY stands for "I Still Love You."
The ISLY underwear collection was made solely for women -- by women -- and features cute, sassy and fun prints and patterns, ranging from patriotic stars and stripes and cherry prints to tattoo and "ghetto" designs. According to founding director Dan Murray, the line is "cheeky, yet supremely comfortable cut, which results in a brief with its own distinct finishes."
The pieces from the ISLY underwear range are available for $15 each. And in case you were wondering, ISLY stands for "I Still Love You."
Trend Themes
1. Cheeky Undergarments - The trend of fun, sassy and matching patterns in undergarments for women is disrupting the conventional styles in the innerwear industry.
2. Gender-specific Underwear - Gender-specific innerwear lines focusing on fun and comfort is becoming a popular trend in the emerging startup industry.
3. Customizable Innerwear - The trend of offering customization options for innerwear is disrupting the traditional way of selling generic innerwear.
Industry Implications
1. Innerwear - The traditional innerwear industry is being disrupted by new startups offering unconventional and playful innerwear for women.
2. E-commerce - E-commerce companies are capitalizing on the trend of offering unique and playful innerwear for women with convenient and easy-to-use customization options.
3. Fashion - The trend of introducing fun and creative prints and patterns for modern women’s undergarments is reshaping the fashion industry towards more diversity and uniqueness.
6.5
Score
Popularity
Activity
Freshness
