Sonic's New Island Breeze Frozen Drinks are Based on Tropical Cocktails
Katherine Pendrill — August 8, 2016 — Lifestyle
References: sonicdrivein & brandeating
With a month of summer still ahead, Sonic has expanded its drink selection to include a new lineup of Island Breeze Frozen Drinks. Drawing inspiration from some of the most popular cocktails of the summer season, the flavorful new drinks give consumers a refreshing way to beat the heat.
The new Island Breeze Frozen Drinks from Sonic are cocktail-inspired drinks made without any alcohol. The new drink lineup includes classics such as the Pina Colada and Strawberry Daiquiri, as well as remixed flavors such as the Chipotle Spiced Margarita and Strawberry Mango Margarita.
Available as part of the chain's half-price Happy Hour menu, the fruity new beverages give customers of all ages a chance to indulge in their favorite cocktail combinations.
The new Island Breeze Frozen Drinks from Sonic are cocktail-inspired drinks made without any alcohol. The new drink lineup includes classics such as the Pina Colada and Strawberry Daiquiri, as well as remixed flavors such as the Chipotle Spiced Margarita and Strawberry Mango Margarita.
Available as part of the chain's half-price Happy Hour menu, the fruity new beverages give customers of all ages a chance to indulge in their favorite cocktail combinations.
Trend Themes
1. Alcohol-free Cocktails - The rise in popularity of alcohol-free cocktails has an opportunity for companies to capitalize on the growing demand for healthier, non-alcoholic beverages.
2. Remixed Flavors - The remixed flavors trend showcases the opportunity for beverage companies to create unique and exciting taste combinations for consumers to enjoy.
3. Summer-themed Beverages - As summer is a popular time for refreshing beverages, companies can benefit from offering summer-themed drinks to drive sales and attract customers.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to create and market alcohol-free cocktails to cater to the growing consumer interest in health and wellness.
2. Food Service Industry - The food service industry can benefit from offering unique and refreshing beverages, especially during the summer season, to attract and retain customers.
3. Hospitality Industry - The hospitality industry can maximize the potential of the remixed flavors trend by offering guests a creative and innovative selection of alcohol-free cocktails and summer-themed beverages.
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