These Irish Examiner Ads Reference Arresting Societal Topics
Amelia Roblin — November 10, 2011 — World
References: chemistry.ie & adsoftheworld
In a world where you can now acquire information on any subject you might seek with the internet, these Irish Examiner ads step in to convince the public that printed media is far from dead. The trouble with online sources is that it's difficult to suss out their accuracy and surf through to find the most intelligent topics.
The Chemistry advertising agency of Dublin has here chosen to picture four scenes that represent significant subject matter effecting society in Ireland. Each is a staged photograph that summarizes the issue of sex trafficking, playground bullying, rural isolation or ecclesiastical ownership. A couple lines of text in the Irish Examiner ads ask consumers stimulating questions, suggest that the journal features a special investigation of the subject and strives to increase its strong readership.
The Chemistry advertising agency of Dublin has here chosen to picture four scenes that represent significant subject matter effecting society in Ireland. Each is a staged photograph that summarizes the issue of sex trafficking, playground bullying, rural isolation or ecclesiastical ownership. A couple lines of text in the Irish Examiner ads ask consumers stimulating questions, suggest that the journal features a special investigation of the subject and strives to increase its strong readership.
Trend Themes
1. Print Media Revival - The Irish Examiner ads illustrate the continued relevance and impact of printed media in a digital age, suggesting opportunities for innovative approaches to newspaper campaigns.
2. Authenticity and Trust - The concern over accuracy and intelligent topics in online sources highlights the growing demand for trustworthy and reliable news, creating opportunities for disruptive innovations in journalism and media outlets.
3. Socially Conscious Advertising - The staged photographs portraying societal issues in the Irish Examiner ads reflect a trend towards using advertising as a platform to raise awareness and address important social topics, opening doors for creative and impactful ad campaigns.
Industry Implications
1. Print Media - The Irish Examiner ads emphasize the potential for innovation and growth in the print media industry, demonstrating the enduring value of physical newspapers.
2. Journalism - The demand for accurate and intelligent news content presents opportunities for disruptive innovations in journalism, such as fact-checking tools, personalized news recommendations, and subscription models that prioritize quality reporting.
3. Advertising - The socially conscious nature of the Irish Examiner ads suggests a growing trend in advertising towards campaigns that tackle important societal issues, creating opportunities for brands to connect with socially conscious consumers and make a positive impact.
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