'IRIS' by HYBE Studio Imitates the Movement of Visitors
Alexandra Serrano — September 27, 2012 — Art & Design
References: hybe.org & fastcodesign
Highlighting the appeal of a minimalist aesthetic, 'IRIS' by HYBE Studio is an installation with an interactive component.
The "interactive media canvas" consists of a monochrome LCD that measures 90 feet by 10 feet and requires minimal electricity to operate. According to HYBE, the Iris installation "uses the passage of ambient light, not emission of light itself." The interactive aspect of this exhibit comes when visitors approach and their mirror image is projected onto this pixelated makeshift canvas.
With its use of LED light, this installation boasts not only a visually captivating appeal, but also a factor of eco-friendly design. This installation is fascinating in its approach to interactive art that incorporates technology and environmentally conscious design. The hypnotic imagery created in 'IRIS' by HYBE is at the cutting edge of pivotal design.
The "interactive media canvas" consists of a monochrome LCD that measures 90 feet by 10 feet and requires minimal electricity to operate. According to HYBE, the Iris installation "uses the passage of ambient light, not emission of light itself." The interactive aspect of this exhibit comes when visitors approach and their mirror image is projected onto this pixelated makeshift canvas.
With its use of LED light, this installation boasts not only a visually captivating appeal, but also a factor of eco-friendly design. This installation is fascinating in its approach to interactive art that incorporates technology and environmentally conscious design. The hypnotic imagery created in 'IRIS' by HYBE is at the cutting edge of pivotal design.
Trend Themes
1. Interactive Pixel Installations - Technology and Environmental conscious design as the key drivers
2. Minimalist Aesthetic Visual Installations - Clean designs and use of digital technology in art and installations
3. Eco-friendly Interactive Art - Sustainable designs with interactive experiences and digital art
Industry Implications
1. Art and Design - Opportunity for artists and designers to experiment with interactive, eco-friendly installations
2. Event Management and Production - Opportunity to create visually captivating and engaging experiences for events using eco-friendly installations
3. Digital Advertising - Opportunity to create innovative, interactive digital advertising designs using the minimalist aesthetic and eco-friendly approach
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