Irene Kim's New Line is Inspired by Her Own Sunny Personality
Ellen Smith — September 1, 2020 — Fashion
Summer is coming to a close, but that's not stopping designer Irene Kim from expanding her IRENEISGOOD clothing line to include some sunny offerings and bright pieces from the SS21 line.
Its difficult to encapsulate a personality into a collection, but Kim didn't hesitate to throw everything she had at her latest range, which was inspired by the positivity and brightness she intends to bring to the world. As a result, this line is filled with bold patterns and bright colors that feature summer-ready motifs, like smiley faces and rainbows. Some of the standouts from the line include a tie-dye denim set, which features matching jeans and a jacket, along with a bright pink hoodie.
Image Credit: Ireneisgood Label
Its difficult to encapsulate a personality into a collection, but Kim didn't hesitate to throw everything she had at her latest range, which was inspired by the positivity and brightness she intends to bring to the world. As a result, this line is filled with bold patterns and bright colors that feature summer-ready motifs, like smiley faces and rainbows. Some of the standouts from the line include a tie-dye denim set, which features matching jeans and a jacket, along with a bright pink hoodie.
Image Credit: Ireneisgood Label
Trend Themes
1. Positive Clothing Lines - Opportunity for creating clothing lines that focus on positivity and brightness, incorporating bold patterns and bright colors.
2. Summer-ready Motifs - The incorporation of summer-ready motifs like smiley faces and rainbows into clothing lines presents a chance for unique and eye-catching designs.
3. Expansion of Clothing Lines - The expansion of clothing lines to include sunny offerings and bright pieces from seasonal collections is a disruptive innovation opportunity for designers.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from incorporating positive and bright clothing lines that resonate with consumers' desire for uplifting fashion choices.
2. Apparel Industry - The apparel industry can explore the use of summer-ready motifs to create standout designs and attract customers seeking unique and playful clothing options.
3. Design Industry - The design industry can leverage the expansion of clothing lines to include seasonal offerings as a way to stay innovative and capture the attention of fashion-forward consumers.
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