This New iPhone X Ad Explores the Possibilities of Its New Feature
Ellen Smith — March 21, 2018 — Marketing
In Apple's newest iPhone X ad, the brand explores the possibilities of the phone's latest feature - facial recognition that unlocks the device with just a glance.
The one-minute commercial follows the adventures of a young girl as she prances through the halls of her high school having just realized that, like her phone, she can unlock anything with a glance. After opening a few lockers, the girl runs through an art classroom, where she's surrounded by exploding art supplies. She later moves to the gym, where she releases a room full of bouncing sports equipment.
Both an ode to the character's imagination and to the powerful technology of the iPhone X, this mischievous ad spotlights the endless possibilities of owning the brand's newest product.
The one-minute commercial follows the adventures of a young girl as she prances through the halls of her high school having just realized that, like her phone, she can unlock anything with a glance. After opening a few lockers, the girl runs through an art classroom, where she's surrounded by exploding art supplies. She later moves to the gym, where she releases a room full of bouncing sports equipment.
Both an ode to the character's imagination and to the powerful technology of the iPhone X, this mischievous ad spotlights the endless possibilities of owning the brand's newest product.
Trend Themes
1. Facial Recognition Advertising - The emergence of facial recognition technology on mobile devices presents opportunities for marketers to create immersive, personalized advertising experiences for users.
2. Unlock-with-a-glance Technology - The ability to unlock devices, doors, and other products with just a glance offers innovative opportunities for companies to create new products and services that enhance efficiency and convenience for consumers.
3. Immersive Technology in Advertising - The use of immersive technology in advertising, such as in the iPhone X ad, offers new ways for brands to capture the attention of users and create memorable experiences.
Industry Implications
1. Mobile Technology - Facial recognition technology on mobile devices has the potential to transform the mobile industry by providing new capabilities and enhancing user experience.
2. Security and Access Control - Unlock-with-a-glance technology has implications beyond mobile devices, creating opportunities for companies in the security and access control industry to create new products and services.
3. Advertising and Marketing - As facial recognition technology becomes more widespread, companies in the advertising and marketing industry have new opportunities to use this technology to create immersive and personalized experiences for consumers.
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