iPhone Maternity Shirts Make Your Infant Tech-Savvy in Utero
Amelia Roblin — May 14, 2011 — Pop Culture
"Generation i" is upon us, and anyone in Western society under the legal voting age will probably not have known life without the internet. They may have even acquired iPods before puberty. These iPhone Maternity Shirts, however, playfully extend this fact to the concept of tech-savvy embryos.
An Etsy creative known as Feeling Artsy spends her days working with technology as an accountant, and has cleverly taken some of the most common and recognizable smartphone icons and applied them to the tops of pregnant women. The coupling of these two ideas actually works quite effectively, creating an endearing pop culture humor that only the fetus can't yet understand.
My favorite of the iPhone Maternity Shirts is the one with the iCal symbol, which could display your baby's due date to the world. The camera and the SMS icons have as much a of witty effect, suggesting perhaps that the unborn might actually be trying to send messages and captures snapshots of the outside world.
An Etsy creative known as Feeling Artsy spends her days working with technology as an accountant, and has cleverly taken some of the most common and recognizable smartphone icons and applied them to the tops of pregnant women. The coupling of these two ideas actually works quite effectively, creating an endearing pop culture humor that only the fetus can't yet understand.
My favorite of the iPhone Maternity Shirts is the one with the iCal symbol, which could display your baby's due date to the world. The camera and the SMS icons have as much a of witty effect, suggesting perhaps that the unborn might actually be trying to send messages and captures snapshots of the outside world.
Trend Themes
1. Tech-savvy Maternity Wear - Opportunity for fashion companies to integrate tech into the design of maternity wear.
2. In-utero Branding - Opportunity for companies to leverage in-utero branding as a new medium for marketing.
3. Generation I Parenting - Opportunity for businesses to target the tech-savvy and digitally connected new parents.
Industry Implications
1. Fashion - Fashion companies can integrate technology into maternity wear to cater to tech-savvy parents.
2. Marketing and Advertising - Brands can leverage in-utero branding to create a new medium for marketing to expecting parents.
3. Baby Products - Baby product companies can target new, tech-savvy parents by creating products that cater to the 'Generation i' parenting style.
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