Scattertree is a Twitter-Based, iPhone App Supersite
Alex Covert — December 25, 2009 — Tech
References: scattertree & trendhunter
The world, it seems, has gone app-crazy. Blackberry, Android, and the indisputable leader, iPhone, all tout an ever-growing collection of applications. Games, utilities, and time-wasters. There is, quite literally, an app for anything. But how do you find them?
On any given day, there is a good chance that your favorite blog will highlight an app. And as the number of apps grow, so do the number of app-specific, review sites (App Girl Reviews, Freshapps). There are also a few network sites where users can share their app-related thoughts (appolicious, Yappler). But most good apps are discovered by word of mouth and there is no bigger mouth than Twitter.
ScatterTree.com is a Twitter-based, iPhone apps super-site. The site searches through millions of tweets to find the very latest buzz on apps and display them in a variety of ways - making app discovery easy and entertaining. Apps are listed by industry experts, what the app does, and who the app is for. It shows the most popular apps, as well as highlights recent downloads, apps in the works, and app giveaways. And if you can’t find what you’re looking for, ScatterTree also offers a giant list of app-related web sites. ScatterTree is app discovery done right.
On any given day, there is a good chance that your favorite blog will highlight an app. And as the number of apps grow, so do the number of app-specific, review sites (App Girl Reviews, Freshapps). There are also a few network sites where users can share their app-related thoughts (appolicious, Yappler). But most good apps are discovered by word of mouth and there is no bigger mouth than Twitter.
ScatterTree.com is a Twitter-based, iPhone apps super-site. The site searches through millions of tweets to find the very latest buzz on apps and display them in a variety of ways - making app discovery easy and entertaining. Apps are listed by industry experts, what the app does, and who the app is for. It shows the most popular apps, as well as highlights recent downloads, apps in the works, and app giveaways. And if you can’t find what you’re looking for, ScatterTree also offers a giant list of app-related web sites. ScatterTree is app discovery done right.
Trend Themes
1. Twitter-based App Discovery - ScatterTree's success in curating the latest buzz on apps from millions of tweets presents an opportunity for other platforms to create similar Twitter-based app discovery services.
2. Industry Expert App Reviews - ScatterTree's system of listing apps by industry experts presents an opportunity for other app review platforms to also show expert opinions, creating a niche for users seeking trusted app recommendations.
3. App-specific Social Networks - The rise of app-specific social networks like appolicious and Yappler highlights the opportunity for other social media platforms to create app-specific communities to build a user base focused on discovering and reviewing the latest apps.
Industry Implications
1. App Discovery Platforms - ScatterTree's success as a Twitter-based, iPhone apps super-site indicates opportunity for other app discovery platforms to carve out a unique niche by offering a specific type of app discovery service that the major app stores don't provide.
2. App Review Sites - ScatterTree's system of listing apps by industry experts presents an opportunity for other app review platforms seeking to get ahead of the competition by providing trusted, insightful reviews from expert reviewers.
3. Social Media Platforms - The popularity of app-specific social networks like appolicious and Yappler presents an opportunity for social media platforms to leverage user interest in discovering and reviewing apps by offering products specifically tailored to this community.
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