iSuppli Estimates iPhone 4 Costs Only $188 to Make
Joanne Lam — June 29, 2010 — Tech
References: mobilecrunch
Considering the hefty price tag on the brand new Apple gadget, the iPhone 4, I'm surprised to hear that a single iPhone 4 costs $188 to make--this is "comically low," according to Mobile Crunch. The cost estimate comes from market intelligence company iSuppli.
Apple's efficiency in creating low-cost products and gaining immense popularity is definitely a marketing tactic they've managed to master. With a continuously growing fan-base, the Apple corporation should only be expected to continue growing in revenue and product features.
Apple's efficiency in creating low-cost products and gaining immense popularity is definitely a marketing tactic they've managed to master. With a continuously growing fan-base, the Apple corporation should only be expected to continue growing in revenue and product features.
Trend Themes
1. Low-cost Gadget Manufacturing - The low cost estimate of manufacturing the iPhone 4 presents an opportunity for other companies to explore the production of affordable gadgets.
2. Efficient Product Creation - Apple's ability to create high-quality products at a low cost demonstrates the potential for other companies to adopt efficient manufacturing processes.
3. Popularity-driven Revenue Growth - Apple's growing fan-base and revenue highlight the importance of building a strong customer base and brand loyalty for business success.
Industry Implications
1. Electronics Manufacturing - The low cost of manufacturing gadgets like the iPhone 4 opens up opportunities for growth in the electronics manufacturing industry.
2. Consumer Electronics - Efficient production and popularity-driven revenue growth in the consumer electronics industry can be achieved by emulating Apple's successful strategies.
3. Marketing and Branding - The success of Apple's marketing tactics and brand loyalty emphasizes the importance of effective marketing and branding strategies in any industry.
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