The 'Kraams' iPad Sales App Makes Presenting to Clients Easy
Laura McQuarrie — July 30, 2013 — Tech
References: kraams & techcrunch
The 'Kraams' iPad sales app is one designed for small businesses, although it is certainly useful enough to be use by larger companies as well. The premise of the app is based around delivering an easy way for salespeople to make personalized pitches to clients. The app is designed to give PowerPoint a run for its money and deliver dynamic, customizable presentations.
The app shows product images on small square cards onscreen, "which the salesperson can shuffle, group, and swipe away in reaction to the client’s responses," according to the product site. This interface runs beautifully and is much more sophisticated than shuffling through papers.
The base app is free with limitations like the number of cards that can be used at a time and naming restrictions. Upgrades to Kraams include add-ons like image-sharing capabilities to make the sales experience as seamless as possible.
The app shows product images on small square cards onscreen, "which the salesperson can shuffle, group, and swipe away in reaction to the client’s responses," according to the product site. This interface runs beautifully and is much more sophisticated than shuffling through papers.
The base app is free with limitations like the number of cards that can be used at a time and naming restrictions. Upgrades to Kraams include add-ons like image-sharing capabilities to make the sales experience as seamless as possible.
Trend Themes
1. Personalized Sales Pitches - The trend of customizable sales apps that allow for personalized pitches tailored to each client presents opportunities for startups to develop similar software that can be integrated across different industries.
2. Dynamic Presentations - As firms such as Kraams set the bar for dynamic, customizable presentations that run smoothly, there is an opportunity for businesses to develop similarly innovative software or presentation solutions that will transform the way clients are sold to.
3. Upgradeable Sales Software - With the availability of add-ons such as image-sharing capabilities, the trend of upgradeable sales software presents opportunities for investors to capitalize on by developing and monetizing similar solutions across different industries.
Industry Implications
1. Technology - Customizable sales apps such as Kraams are well suited to the tech industry, where products and services can be complex and often require detailed and personalized demonstrations.
2. Real Estate - There is an opportunity for the development of similar presentation apps for real estate professionals, as it would provide them with a quick and easy way to showcase property listings with interactive, customizable features.
3. Consumer Goods - Customizable sales apps can also find great application in the consumer goods industry, where brands can present product catalogs with customized, interactive presentations that cater to customer preferences and needs.
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